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docs(audiences): add archive cross-reference for Salesforce-deleted records - #2348

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docs(audiences): add archive cross-reference for Salesforce-deleted records#2348
george-dilthey wants to merge 2 commits into
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docsbot/doc-2103-intercom-tag-0826-2894470b

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@george-dilthey

@george-dilthey george-dilthey commented Aug 26, 2026

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What changed

Extended one sentence in docs/audiences.md in the Salesforce "Deleted records" section to cross-reference how to archive records already tagged Deleted in source in order to reduce the audience count. The Snowflake section already had an equivalent cross-reference; the Salesforce section was missing it.

Net diff: +1 sentence appended to the existing "Deleted records" paragraph; all other content unchanged.

Why

Intercom conversation 215475624610966 (Pave Enterprise customer, GTM Engineer Ethan Lin) reported that deleting ~7k accounts in Salesforce didn't reduce their Clay Audiences count from 62k to 55k. Support agent Ryan Phung correctly explained the "Deleted in source" tagging behavior and weekly full sync, but also incorrectly advised that clicking "Save and Review" would force an early full sync.

Research confirmed:

  1. The docs already correctly document "Deleted in source" tagging and the weekly full sync cadence.
  2. "Save and Review" does NOT trigger an early full sync — it only triggers a sync when re-enabling a previously-disabled sync, per apps/api/v3/audiences/services/audiences-imports.service.ts:2106–2125 (verifier FAIL on this claim).
  3. The docs are correct that "There is no self-serve option to trigger an early full sync."
  4. The gap: the Salesforce "Deleted records" paragraph didn't tell customers how to proactively reduce their audience count once records are tagged — archive them. The Snowflake section had a parallel cross-reference ("To clean up these records, see [How do I archive records...]"); Salesforce didn't.

Source link(s)

Uncertainties

None. The change only adds a cross-reference to an already-documented procedure (archive via segment filter). All three product-behavior claims verified against code.

Related observations

Closes DOC-2103

…ecords

When records are hard-deleted in Salesforce, they are tagged "Deleted in
source" during the next weekly full sync but remain in the audience count
until explicitly archived. The Salesforce "Deleted records" section now
cross-references the archive path (filter by Sync status → Deleted in
source → Archive records) so customers know how to reduce their audience
count, mirroring the equivalent guidance already present in the Snowflake
section.
@linear-code

linear-code Bot commented Aug 26, 2026

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DOC-2103

…ections

The previous commit accidentally dropped 87 lines from the end of the file
(FAQ sections 'When two sources have conflicting values', 'Will two records
automatically merge', 'Does syncing my CRM cost credits', 'Does Find
Companies/People cost credits', and the entire Best practices section).
This commit restores all of that content while keeping the intended
one-sentence addition in the Salesforce Deleted records paragraph.
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