docs: correct WhatsApp billing — 250/1,000 are messaging limits, not free messages#804
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docs: correct WhatsApp billing — 250/1,000 are messaging limits, not free messages#804jbaker-va wants to merge 2 commits into
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…free messages Clarify that the 250 (unverified) and 1,000 (verified) figures are Meta's daily business-initiated conversation limits, not a monthly allowance of free outbound messages. Meta bills business-initiated template messages per message from the first message sent; only replies within the open 24-hour customer service window are free. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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Summary
Fixes an inaccuracy in the WhatsApp for Conversations article flagged by Gabriel Tsoi: the doc presented the 250 (unverified) / 1,000 (verified) figures as a monthly allowance of free outbound messages. They are actually Meta's daily messaging limits — caps on how many business-initiated conversations an account can start per day — and have nothing to do with billing.
What changed
The Messaging limits section itself was already accurate and is unchanged.
Source
Meta moved WhatsApp Business Platform to per-message pricing (July 2025): business-initiated marketing/utility/authentication template messages are charged per delivered message; non-template messages within an open customer service window are free. See Meta's pricing docs.
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