An interactive Amazon product launch intelligence package built around a fictional pickleball brand (Kestrel). All brands, people, and specific figures have been anonymized or lightly perturbed; this is a structural and methodological showcase, not a real launch plan.
public/index.html— master command center (22 tabs, 19 charts, ~22K lines)public/board-presentation.html— 14-section board presentationpublic/financial-forecast.html— 12-month P&L + 13-week cash flowpublic/poe-sqp-dashboard.html— POE / Search Query Performance data explorerpublic/tracking-dashboard.html— competitive tracking scorecard
A complete launch-planning framework across seven domains:
| Domain | Coverage |
|---|---|
| Command Center | Investment thesis, hero KPIs, velocity flywheel, scenario projections, TOS risk matrix, acceleration triggers |
| Market Intelligence | Competitor scoring, ASIN data, niche POE analysis, seasonality, demand clusters, search-term mining, SQP diagnostics |
| Advertising & Traffic | Keyword graduation, 20+ channel traffic grid, TikTok framework, MCF integration, deals hierarchy, 90-day calendar |
| Product & Listing | 5-SKU unit economics, COSMO/Rufus knowledge-graph optimization, A+ content, international expansion |
| Finance | 12-month P&L (16 OpEx lines), 13-week cash flow, ranking cost model, review-milestone CVR |
| Tracking & Analytics | 5-dimension brand scoring, impression-share tracking, convergence matrix, ad-spend bubble chart |
| Execution | 90-day timeline with critical-path dependencies, 25-item pre-launch checklist, 19-tool tech stack |
Static HTML + vanilla JS + Chart.js. No build step. Deploys to Vercel.
All brand names, competitor names, founder names, and specific geographic references are fictional. Select headline financial figures have been perturbed. This artifact is shared as a methodology sample — not actionable market intelligence for any real brand.