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propensity

Here are 11 public repositories matching this topic...

A self-hosted BigQuery ML pipeline that predicts purchase propensity from GA4 events and pushes the result back to GA4 as a user property via the Measurement Protocol. Built for Google Ads remarketing. Consent-aware, cost-capped, and production-hardened.

  • Updated May 18, 2026
  • Python

Machine learning for predicting customer propensity to buy a product from an eshop. Forecast whether a user is likely to make a purchase on an e-commerce platform by analyzing their browsing and interaction patterns.

  • Updated Feb 20, 2024
  • Jupyter Notebook

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