A GA4-style session scoring system that ranks ecommerce traffic by conversion probability, expected revenue, and business action priority.
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Updated
May 12, 2026 - HTML
A GA4-style session scoring system that ranks ecommerce traffic by conversion probability, expected revenue, and business action priority.
Part 2 of the D2C churn project: RFM (Recency, Frequency, Monetary) analysis for customer segmentation and retention strategies. Implements RFM scoring to identify high-value, at-risk, and loyal customers for targeted engagement.
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