This project investigates the impact of video content on social media engagement using advanced analytics techniques like PCA, k-means clustering, and logistic regression. It provides actionable insights for optimizing social media strategies for Thai fashion and cosmetics retailers.
python data-visualization pca-analysis data-analysis logistic-regression k-means-clustering engagement-metrics social-media-analytics marketing-insights facebook-live-sellers
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Updated
Dec 12, 2024 - HTML