consumer-brand

SPES (speschina) — SPES (诗裴丝) is a China-based consumer personal-care and beauty brand operating a direct-to-consumer business across Chinese e-commerce and social-commerce channels, including its Tmall flagship store, a JD.com storefront, and Douyin, Xiaohongshu (RED), and Weibo social accounts, with a WeChat official account.

Mejuri is a direct-to-consumer fine jewelry brand founded in Toronto that designs and sells everyday fine jewelry — rings, earrings, necklaces and bracelets — direct to consumers through its e-commerce site, mobile app, and a growing network of retail stores across North America, Australia, and the United Kingdom.

Brodo (PT Brodo Ganesha Indonesia) is an Indonesian direct-to-consumer footwear and menswear brand founded in Bandung, selling shoes, apparel, and accessories through its official webstore at bro.do. It was surfaced as a 500 Global portfolio company and added to the API Evangelist network.

Vuori is a California-based performance athletic apparel and activewear brand founded in 2015 in Encinitas, offering men's and women's clothing built for training, running, yoga, and everyday wear.

Hill House Home is a digital-first lifestyle brand that brings beauty and joy to everyday rituals. Since launching with bedding in 2016 it has extended its collections to bath, baby, accessories and apparel, including the widely beloved Nap Dress.

afujingyou (阿芙 / AFU) is a Chinese consumer essential-oil, aromatherapy and skincare brand founded in 2006, backed by Qiming Venture Partners (Series C, 2017). It sells single and blended essential oils, base/carrier oils, masks, emulsions and face creams through retail and e-commerce channels (Tmall/JD/Weibo storefronts).

Amberjack is a direct-to-consumer men's footwear brand based in Brooklyn, New York, that designs and manufactures dress shoes engineered with athletic-inspired technology such as heat-activated arch support and dual-density outsoles for all-day comfort in hybrid work settings.

Golden Child is a direct-to-consumer pet wellness brand offering fresh, human-grade, vet-formulated dog food delivered on a subscription basis. Founded in 2025 by former Hims & Hers leaders Quentin Lacornerie and Jack Abraham, the company pairs science-backed "main" meals with taste-driven "drizzle" toppers, guided by a two-minute intake quiz that…

ThirdLove is a San Francisco-based direct-to-consumer women's intimate apparel brand best known for its online Fit Finder quiz and half-cup bra sizing, selling bras, underwear, and loungewear direct to consumers through its e-commerce site. It was surfaced in the API Evangelist network as a portfolio company of a16z and Felicis.

RTFKT (pronounced "artifact") was a digital-fashion and collectibles studio founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, known for NFT-based virtual sneakers, wearables, and the CloneX avatar collection created with artist Takashi Murakami.

D2C Brand ERP for managing catalog, direct-to-consumer orders, customers, fulfillment, and brand operations. Built with APPNEURAL.

Superplastic is a designer-toy and entertainment brand that creates animated synthetic celebrities and collectible vinyl art toys, including the characters Janky, Guggimon, and Staffie, sold through its Shopify-powered online store.

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow, launched from her kitchen as a weekly email newsletter and grown into a content-and-commerce company spanning editorial journalism, e-commerce, and its own product lines across beauty, skincare, supplements, food, fashion, home, and travel.