Reverse-engineering a real-time-bidding auction: what drives a click, and the calibrated CPM to win X% of the time. 249K-impression RTB analysis.
scikit-learn exploratory-data-analysis jupyter-notebook pandas data-visualization adtech feature-selection weight-of-evidence ctr-prediction rtb quantile-regression real-time-bidding click-through-rate programmatic-advertising empirical-bayes hierarchical-model auction-theory bid-landscape bid-shading first-price-auction
-
Updated
Oct 16, 2026 - Jupyter Notebook