In-store signage for Target, in-aisle displays for Best Buy, makeup displays for Sephora, and other retail-environment fixtures designed and engineered during my Excel Plastics tenure (Dec 2015 – Nov 2017).
Installed in-store order-pickup signage: a finished retail environment where plastic fabrication, typography, mounting, lighting, and brand constraints all have to resolve into something customers can read instantly.
A documentation piece — the work I did as a Design Engineer at Excel Plastics in Minneapolis, MN, designing in-store signage, in-aisle displays, makeup-counter fixtures, and other retail-environment plastics for major national clients including Target, Best Buy, Sephora, and others.
This repository is a portfolio piece, not an open hardware project. The display designs were Excel Plastics work-for-hire on behalf of the named clients; the underlying designs and any related drawings are the property of Excel Plastics and the respective clients. See NOTICE.md.
The displays themselves were seen by millions of shoppers in stores across North America during their deployment, so the finished work is fully public — it's the underlying CAD and process documentation that remains proprietary.
Career-neighbor repo: suction-cup-mount. That repo captures the Bracketron patent/product side of my consumer-product work immediately before Excel Plastics; this repo captures the retail-channel fixture and signage side that followed.
- Photos of finished displays that I took on-site or that were publicly distributed.
- Brief writeups of the engineering challenges in each project (acrylic and thermoplastic fabrication, custom in-store displays, large-format signage, mass-production of consumer-touching fixtures).
- My role as Design Engineer — the design lifecycle from concept through prototyping and release to production.
- Excel Plastics' or any client's CAD files or drawings.
- Pre-launch concept art or proprietary process documentation.
- Specific cost or contract data.
(Forthcoming — short writeups per major project.)
Acrylic-and-aluminum point-of-purchase display fixture for the XCRAFT XPlusOne quadcopter — backlit pedestal, integrated promotional video screen, branded header signage, and three-drawer storage base.
- Target — in-store signage (forthcoming)
- Best Buy — in-aisle displays (forthcoming)
- Sephora — makeup-counter displays (forthcoming)
- Other retail clients (forthcoming)
See NOTICE.md. Original written content and photographs I have the right to publish are released under CC-BY 4.0.
| Section | Status |
|---|---|
| Repo description, license, NOTICE, gitignore | ✓ done |
| Project writeups | forthcoming |
| Curated display photos | forthcoming (from Engineering Portfolio/ 2016 era) |
| Hero image | forthcoming |