Sales Performance Analysis

Overview

This project analyzes sales data to identify key business insights using SQL and Power BI.

Tools Used

• PostgreSQL (SQL)
• Power BI
• Excel (CSV dataset)

Key Insights

• West region generates the highest sales
• Technology category drives the most profit
• Furniture has lower profitability due to higher discounts
• A few products (Canon, Fellowes) contribute significantly to revenue
• Consumer segment generates the highest sales
• Sales show monthly variation with peak periods

Dashboard

Project Structure

• sales_analysis.sql → SQL queries used for analysis
• insights.txt → business insights derived from analysis
• Sales_Dashboard_PowerBI.pbix → Power BI dashboard