The briefing for this project was given by the brand Halls PT. The aim was to try to get younger people, more specifically millennials, to buy Halls. They wanted to get away from the health functionality and bring up the energy and fire to the brand image.
For this project, a team of marketing, UI/UX design and front-end development joined together to work on their briefing. This prototype, presented to the brand, is meant to be accessed only with the mobile version through a specific QRCode.
Status: finished, PROTOTYPE ONLY