Add attribute group templates documentation

docs/signals/attributes/attribute-groups/index.md

@@ -8,7 +8,7 @@ keywords: ["attribute groups", "stream attributes", "batch attributes", "attribu
 
 Define the behavior you want to capture in [attribute groups](/docs/signals/concepts/index.md#attribute-groups). Choose whether to calculate attributes from your event stream or warehouse.
 
-To create an attribute group, go to **Signals** > **Attribute groups** in Snowplow Console and follow the instructions.
+To create an attribute group, go to **Signals** > **Attribute groups** in Snowplow Console and follow the instructions. You can also start from an [attribute group template](/docs/signals/attributes/templated-attribute-groups/index.md) for common use cases like web analytics, marketing attribution, or ecommerce.
 
 ![Create attribute group form with name, description, data source, and owner fields](../../images/attribute-group-create.png)
 

docs/signals/attributes/templated-attribute-groups/index.md

@@ -0,0 +1,125 @@
+---
+title: "Attribute group templates"
+sidebar_position: 5
+sidebar_label: "Templates"
+description: "Use prebuilt attribute group templates to deploy common Signals use cases like web analytics, marketing attribution, and ecommerce."
+keywords: ["attribute group templates", "templated attributes", "signals templates", "prebuilt attributes"]
+date: "2026-04-16"
+---
+
+Signals provides prebuilt attribute group templates for common use cases. Instead of defining [attributes](/docs/signals/attributes/attributes/index.md) from scratch, select a template to create an [attribute group](/docs/signals/attributes/attribute-groups/index.md) with pre-configured attributes that you can customize before publishing.
+
+Signals provides templates for three categories of use case:
+
+| Category | Template | Attributes | Description |
+| --- | --- | --- | --- |
+| Web analytics | [Basic web](#basic-web) | 4 | Page view counts, unique pages visited, first and last event timestamps |
+| Web analytics | [User agent](#user-agent) | 7 | Device, operating system, and browser information |
+| Marketing | [Campaign attribution](#campaign-attribution) | 12 | First, last, and unique values for UTM campaign parameters |
+| Ecommerce | [Product views](#product-views) | 10 | Product-focused browsing behavior and interactions |
+| Ecommerce | [Transactions](#transactions) | 5 | Transactional data including revenue and order metrics |
+
+## Create from a template
+
+To create an attribute group from a template:
+
+1. Go to **Signals** > **Attribute groups** in Snowplow Console.
+2. Click **Create attribute group**.
+3. Choose **From a template**.
+4. Select a template from the list.
+5. Review the pre-filled attribute definitions and edit them as needed.
+6. Configure the remaining attribute group settings (attribute key, TTL, data source) as described in [attribute groups](/docs/signals/attributes/attribute-groups/index.md).
+7. Save and publish the attribute group.
+
+![Template selection showing available attribute group templates](../../images/attribute-group-templates.png)
+
+All template attributes are fully editable. You can remove attributes you don't need, modify aggregation types, add criteria filters, or add new attributes before publishing.
+
+## Available templates
+
+Each template pre-fills a set of attributes with appropriate event selections, property mappings, and aggregation types. The sections below list the attributes included in each template.
+
+### Basic web
+
+Tracks page view activity using Snowplow [page view](/docs/sources/web-trackers/tracking-events/page-views/index.md) events.
+
+| Attribute | Description | Aggregation |
+| --- | --- | --- |
+| `page_views_count` | Number of page views | Counter |
+| `unique_pages_viewed` | Unique page URLs viewed | Unique list |
+| `first_event_timestamp` | Timestamp of the first event | First |
+| `last_event_timestamp` | Timestamp of the most recent event | Last |
+
+### User agent
+
+Captures device and browser information from page view events using the [YAUAA](/docs/pipeline/enrichments/available-enrichments/yauaa-enrichment/index.md) entity.
+
+:::note[Enrichment required]
+This template requires the [YAUAA enrichment](/docs/pipeline/enrichments/available-enrichments/yauaa-enrichment/index.md) to be enabled in your pipeline.
+:::
+
+| Attribute | Description | Aggregation |
+| --- | --- | --- |
+| `last_device_class` | Most recent device class (e.g. Desktop, Phone) | Last |
+| `last_device_brand` | Most recent device brand | Last |
+| `last_device_name` | Most recent device name | Last |
+| `last_operating_system_class` | Most recent OS class | Last |
+| `last_operating_system_name` | Most recent OS name | Last |
+| `last_operating_system_version` | Most recent OS version | Last |
+| `last_browser_name_version` | Most recent browser name and version | Last |
+
+### Campaign attribution
+
+Captures [marketing campaign data](/docs/fundamentals/canonical-event/index.md#marketing-fields) from UTM parameters attached to page view events. Provides first-touch, last-touch, and full-history views of campaign parameters.
+
+| Attribute | Description | Aggregation |
+| --- | --- | --- |
+| `first_mkt_medium` | First marketing medium | First |
+| `first_mkt_source` | First marketing source | First |
+| `first_mkt_campaign` | First marketing campaign | First |
+| `first_mkt_term` | First marketing term | First |
+| `last_mkt_medium` | Most recent marketing medium | Last |
+| `last_mkt_source` | Most recent marketing source | Last |
+| `last_mkt_campaign` | Most recent marketing campaign | Last |
+| `last_mkt_term` | Most recent marketing term | Last |
+| `mkt_medium_list` | Unique marketing mediums | Unique list |
+| `mkt_source_list` | Unique marketing sources | Unique list |
+| `mkt_campaign_list` | Unique marketing campaigns | Unique list |
+| `mkt_term_list` | Unique marketing terms | Unique list |
+
+### Product views
+
+Tracks product browsing behavior using Snowplow [ecommerce](/docs/sources/web-trackers/tracking-events/ecommerce/index.md) events.
+
+:::note[Ecommerce tracking required]
+You must have [ecommerce tracking](/docs/sources/web-trackers/tracking-events/ecommerce/index.md) configured in your tracker to use this template.
+:::
+
+| Attribute | Description | Aggregation |
+| --- | --- | --- |
+| `product_view_count` | Number of product views | Counter |
+| `product_brands_viewed` | Brands of products viewed | Unique list |
+| `product_categories_viewed` | Categories of products viewed | Unique list |
+| `product_names_viewed` | Names of products viewed | Unique list |
+| `approx_count_distinct_product_names_viewed` | Approximate number of distinct products viewed | Approx count distinct |
+| `product_category_view_counts` | Number of product views per category | Category count |
+| `most_viewed_product_name` | Most frequently viewed product name | Most frequent |
+| `least_viewed_product_name` | Least frequently viewed product name | Least frequent |
+| `product_views_with_brand_count` | Number of product views for branded products | Counter |
+| `product_views_without_brand_count` | Number of product views for products with no brand | Counter |
+
+### Transactions
+
+Tracks transactional ecommerce data using Snowplow [ecommerce](/docs/sources/web-trackers/tracking-events/ecommerce/index.md) events.
+
+:::note[Ecommerce tracking required]
+You must have [ecommerce tracking](/docs/sources/web-trackers/tracking-events/ecommerce/index.md) configured in your tracker to use this template.
+:::
+
+| Attribute | Description | Aggregation |
+| --- | --- | --- |
+| `transaction_count` | Number of transactions | Counter |
+| `transaction_revenue_sum` | Total transaction revenue | Sum |
+| `product_names_in_transactions` | Names of products in transactions | Unique list |
+| `product_brands_in_transactions` | Brands of products in transactions | Unique list |
+| `product_categories_in_transactions` | Categories of products in transactions | Unique list |