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Intro to Design Thinking #2

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Intro to Design Thinking #2

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**User-Centric** design enables the continuous delivery of value to users. This means that putting a good, functional, tool in the hands of users quickly is more valuable than delivering a perfect tool when it's too late.

Design Thinking accomplishes this by establishing the boundaries of the product early through the definition of the **Minimum Viable Product**, or **MVP**. Once the MVP is delivered, the team continues to iterate on the solution, incrementally improving and enhancing it by leveraging continuous feedback from users and stakeholders.

The **Minimum Viable Product** is a product version delivered with just enough features to satisfy early adopters and elicit feedback for future development. The Minimum Viable Product should satisfy the following conditions:
1. Has sufficient **_value_** to **_attract_** early adopters
2. Demonstrates enough **_value_** to **_retain_** these users
3. Establishes a **_feedback_** loop to **_guide_** future development

Eric Ries has [defined](https://www.agilealliance.org/glossary/mvp) the MVP as "that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

There are three factors to be considered when establishing the MVP:
1. Desirability - what does the user need?
2. Viability - what is is the business case for the product?
3. Feasibility - what is technically & financially feasible?

In Design Thinking, human-centered design begins with Desirability. The convergence of user need, business viability, and technical & financial feasibility outlines the solution.