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  1. Credit-Card-Segmentation-and-Profitability-Analysis Credit-Card-Segmentation-and-Profitability-Analysis Public

    This project involved analyzing Bank’s credit card portfolio (~18 million active cards) to evaluate the profitability and performance of various card variants across different customer profiles. Th…

  2. PLCC-Top-up-IRA-Campaign-Analytics-Credit-Lending-Domain PLCC-Top-up-IRA-Campaign-Analytics-Credit-Lending-Domain Public

    This project aimed to improve the targeting and efficiency of personal loan acquisition through two structured outbound campaigns: the Top-up Campaign and the Interest Rate Advantage (IRA) Campaign…

  3. First-Loan-Fee-Waiver-Campaign First-Loan-Fee-Waiver-Campaign Public

    From funnel gap to first loan - how wallet transaction signals and stratified experimentation drove NTC conversion across African markets.

  4. Reactivation-Campaign-for-Dormant-Borrowers Reactivation-Campaign-for-Dormant-Borrowers Public

    Conversion drops from 28% to 12% as borrowers go dormant. Here's how a cohort-stratified, A/B tested reactivation campaign reversed that - 3.6x ROI across a 3M+ dormant base.