Amazon PPC Coaching Brand — Ryan's business training Filipino VAs to become Amazon PPC specialists. The operational hub for content, marketing, brand, and student acquisition.
| Field | Value |
|---|---|
| Owner | Ryan Roland Dabao |
| Experience | 14-year VA industry veteran · 8-year Amazon PPC specialist · ₱50M+ managed ad spend |
| Business | Amazon PPC coaching (₱2,999 / ₱5,999 / ₱9,999 tiers) |
| Social | FB @projectamazonph · YT @RyanRolandDabao · LI @ryandabao |
| FB Group | fb.com/groups/3158233264458437 ("Project Amazon.PH") |
| FB Page | "Upskill Pilipinas — Freelancing Community" (@projectamazonph) |
| Mission | Filipino VAs: ₱15k → ₱80k+/month through PPC specialization |
ProjectAmazonPH/
├── amazon_ph_flow/ ← CrewAI workflow reference (8 research outputs, see amazon_ph_flow/README.md)
├── brand-kit/ ← Brand guidelines, logos, colors, voice (BRAND-KIT.md)
├── content-calendar/ ← Social media content scheduling (CONTENT-CALENDAR.md)
├── crewai/ ← Multi-agent AI workflow templates
├── docs/ ← architecture.md + decisions.md (ADRs)
├── marketing/ ← Marketing collateral, ad copy, funnels (MARKETING-STRATEGY.md)
├── seo/ ← SEO research and strategy (SEO-PLAN.md)
├── tool-audit/ ← Tool evaluations (TOOL-AUDIT.md)
├── facebook-content-engine.md ← FB posting strategy (Page 9AM, Group 6PM daily)
├── README.md ← Public profile (Lane 1 + Lane 2 portfolio)
├── PRD.md ← Product requirements (AMPH Academy = primary)
├── DEV-PLAN.md ← 6-phase development plan
├── MASTER-PLAN.md ← Overall campaign strategy
├── WORKLOG.md ← Session log
├── AGENTS.md ← This file
├── TODO.md / KANBAN.md ← Task tracking (see GitHub Issues)
| Channel | Schedule | Content |
|---|---|---|
| FB Page | 9:00 AM daily | Educational posts, tips, case studies |
| FB Group | 6:00 PM daily | Community engagement, discussions, Q&A |
| YouTube | @RyanRolandDabao | Long-form training videos, testimonials |
| ph.linkedin.com/in/ryandabao | Professional networking, thought leadership |
| Tier | Price | Target |
|---|---|---|
| PPC Foundations | ₱2,999 | Career shifters, complete beginners |
| Accelerated Mastery | ₱5,999 | VAs with some PPC experience |
| Ultimate Transformation | ₱9,999 | Advanced specialists, agency owners |
- ❌ Mix brand voice — ProjectAmazonPH is educational/aspirational, not corporate
- ❌ Post to Facebook without confirming content aligns with content calendar
- ❌ Share client data or PPC account credentials in these files
- ❌ Edit
facebook-content-engine.mdwithout understanding the 9AM/6PM posting cadence
- ✅ Write in first-person educational voice (Ryan's perspective)
- ✅ Reference real PPC results where possible (₱50M+ managed ad spend)
- ✅ Keep brand documents updated when positioning changes
- ✅ Check
MASTER-PLAN.mdbefore strategic decisions
| File | Purpose |
|---|---|
README.md |
Public profile (Lane 1 PPC + Lane 2 AI Systems) |
PRD.md |
Product requirements — AMPH Academy is the live platform |
DEV-PLAN.md |
6-phase development plan (phases 1-4 ✅, 5-6 active) |
MASTER-PLAN.md |
Overall campaign strategy (current phase: 3) |
facebook-content-engine.md |
Social media posting strategy (Page + Group) |
brand-kit/BRAND-KIT.md |
Visual identity, logos, brand guidelines |
content-calendar/CONTENT-CALENDAR.md |
Scheduled posts and campaigns |
seo/SEO-PLAN.md |
SEO keyword research and strategy |
marketing/MARKETING-STRATEGY.md |
Funnel, channels, KPIs |
docs/architecture.md |
Brand, content, funnel architecture |
docs/decisions.md |
Architecture Decision Records (ADRs) |
tool-audit/TOOL-AUDIT.md |
Tool inventory and gaps |
amazon_ph_flow/AGENTS.md |
CrewAI technical reference (auto-generated) |
amazon_ph_flow/README.md |
CrewAI flow usage (note: was template with {{crew_name}} placeholder — fixed) |
- amph-v2 — AMPH Academy v2 (live student platform)
- amph-v2-greenfield — Greenfield rebuild (production hardening)
- Interview-lab — AI-powered interview practice
- ppc-tools-for-va — Free browser-based tools
- Amazon-PPC-Student-Wiki — Community knowledge base
Last refreshed: 2026-08-21 | Part of Ryan's Hermes Agent workspace