Prepare Financial Stream social proof post package

.github/workflows/capture-fs-social-proof.yml

@@ -0,0 +1,61 @@
+name: Capture Financial Stream social proof
+
+on:
+  push:
+    branches:
+      - agent/prepare-fs-social-proof-post
+    paths:
+      - '.github/workflows/capture-fs-social-proof.yml'
+      - 'scripts/capture-fs-social-proof.mjs'
+  pull_request:
+    branches:
+      - main
+    paths:
+      - '.github/workflows/capture-fs-social-proof.yml'
+      - 'scripts/capture-fs-social-proof.mjs'
+      - 'docs/social-media/financial-stream-2026-08-07/**'
+  workflow_dispatch:
+
+permissions:
+  contents: write
+
+jobs:
+  capture:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+        with:
+          ref: agent/prepare-fs-social-proof-post
+          fetch-depth: 0
+
+      - uses: actions/setup-node@v4
+        with:
+          node-version: '22'
+
+      - name: Install Playwright
+        run: |
+          npm init -y >/dev/null 2>&1
+          npm install playwright@1.54.2
+          npx playwright install --with-deps chromium
+
+      - name: Capture production screenshots
+        run: node scripts/capture-fs-social-proof.mjs
+
+      - name: Commit screenshots
+        if: github.event_name != 'pull_request'
+        run: |
+          git config user.name "github-actions[bot]"
+          git config user.email "41898282+github-actions[bot]@users.noreply.github.com"
+          git add docs/social-media/financial-stream-2026-08-07/screenshots
+          if git diff --cached --quiet; then
+            echo "No screenshot changes"
+          else
+            git commit -m "Capture Financial Stream social proof screenshots"
+            git push origin HEAD:agent/prepare-fs-social-proof-post
+          fi
+
+      - name: Upload screenshot artifact
+        uses: actions/upload-artifact@v4
+        with:
+          name: financial-stream-social-proof-screenshots
+          path: docs/social-media/financial-stream-2026-08-07/screenshots/*.jpg

docs/social-media/financial-stream-2026-08-07/SOCIAL_POST_PACKAGE.md

@@ -0,0 +1,207 @@
+# Financial Stream — Social Proof Post Package
+
+**Prepared by:** Social Media Project  
+**Date:** 2026-08-07  
+**Status:** Approval-ready after screenshot QA  
+**Purpose:** One consolidated proof post showing a fresh Financial Stream update without turning the feed into repeated Financial Stream-only promotion.
+
+## 1. Strategic decision
+
+Use **one consolidated Financial Stream update**, not two consecutive posts.
+
+The post combines two complementary improvements:
+
+1. **About / trust architecture** — founder visibility, positioning, process, proof and clear next steps.
+2. **Expert article / authority system** — long-form subject expertise, structured navigation, named author, source review, practical control model and bilingual localization.
+
+This post should be followed by a non-Financial Stream topic. Recommended sequence:
+
+1. Financial Stream fresh-work proof post — this package.
+2. Neutral AI / automation / lead-response post.
+3. Alina Horb portfolio proof post.
+4. Founder/business observation.
+5. Practical AI workflow.
+6. Home-services / Local Repair Pro concept, explicitly labelled as concept/demo.
+
+This protects portfolio breadth and prevents the public profile from looking dependent on one client project.
+
+## 2. Source URLs
+
+### Russian / Facebook
+
+- About: https://financialstreamllc.com/ru/about/
+- Flagship article: https://financialstreamllc.com/ru/blog/buhgalteriya-ssha-malogo-biznesa.html
+- Materials hub: https://financialstreamllc.com/ru/blog/
+- ProAI Expert: https://proai-expert.com/ru/
+
+### English / LinkedIn
+
+- About: https://financialstreamllc.com/about/
+- Flagship article: https://financialstreamllc.com/blog/us-bookkeeping-small-business.html
+- Materials hub: https://financialstreamllc.com/blog/
+- ProAI Expert: https://proai-expert.com/
+
+## 3. Evidence boundaries
+
+Safe claims:
+
+- Financial Stream is a live bilingual EN/RU business website.
+- The About page now presents the CEO, operating approach, services, client path and verified business proof.
+- The flagship bookkeeping article is a long-form expert guide with named authorship, structured contents, source review and a practical control framework.
+- The site has an expanding bilingual materials system.
+- ProAI Expert continues to support the site after launch through content, authority, UX and search-oriented site development.
+
+Do **not** claim that the new article itself already caused rankings, leads, revenue or conversion growth.
+
+Separate dated ProAI portfolio evidence currently records a six-month Google Search Console snapshot captured 2026-08-04 with 57 organic clicks, 7.24K impressions, 0.8% CTR and 35.2 average position, plus a separate 2026-07-23 indexing snapshot with 50 indexed pages. Those metrics may be used only with their dates and limitations; do not attribute them to this single new article.
+
+## 4. Screenshot set
+
+The GitHub capture workflow generates current production screenshots at desktop width from the live Financial Stream site.
+
+### Russian set — Facebook
+
+1. `screenshots/01-about-hero-ru.jpg` — CEO + positioning + geography/language + CTA.
+2. `screenshots/02-about-how-we-work-ru.jpg` — process architecture.
+3. `screenshots/03-about-proof-ru.jpg` — verified proof strip.
+4. `screenshots/04-article-hero-ru.jpg` — expert-guide hero and reading-depth signal.
+5. `screenshots/05-article-author-toc-ru.jpg` — named author + structured contents.
+6. `screenshots/06-article-control-model-ru.jpg` — proprietary/practical control framework area.
+
+### English set — LinkedIn
+
+1. `screenshots/01-about-hero-en.jpg`
+2. `screenshots/02-about-how-we-work-en.jpg`
+3. `screenshots/03-about-proof-en.jpg`
+4. `screenshots/04-article-hero-en.jpg`
+5. `screenshots/05-article-author-toc-en.jpg`
+6. `screenshots/06-article-control-model-en.jpg`
+
+### Recommended carousel order
+
+Use **5 images**, not all six, unless the sixth materially improves the preview.
+
+Default order:
+
+1. About hero.
+2. About process.
+3. Article hero.
+4. Author + contents.
+5. Control model.
+
+Keep the proof-strip image as the optional sixth image or swap it into position 3 when the proof block is visually stronger than the article hero in the final captures.
+
+## 5. Facebook post — Russian
+
+### Recommended angle
+
+Do not frame this as “ещё один пост про Financial Stream.” Frame it as a fresh example of what happens **after a website is launched**.
+
+### Draft
+
+Недавно снова усилили Financial Stream — и это хороший пример того, почему для бизнеса запуск сайта не должен быть финальной точкой.
+
+В этот раз работали сразу в двух направлениях.
+
+Первое — доверие. Полностью усилили страницу «О компании»: реальный руководитель, понятное позиционирование, подход к работе, процесс взаимодействия, направления услуг и подтверждённые показатели. Для бухгалтерской компании это особенно важно — человек должен понять, кому он доверяет документы и финансовые вопросы ещё до первого разговора.
+
+Второе — экспертный контент. Развиваем полноценную базу материалов, а не короткие SEO-тексты ради ключевых слов. Новый большой материал по бухгалтерии малого бизнеса в США построен как практический экспертный разбор: автор, структура, источники, контрольная модель и отдельные версии для русско- и англоязычной аудитории.
+
+Именно так я вижу нормальную работу с бизнес-сайтом:
+
+**стратегия → сайт → доверие → экспертный контент → развитие и поисковая видимость.**
+
+Не просто «сделать сайт и забыть», а постепенно превращать его в сильный цифровой актив компании.
+
+Ссылки на свежие разделы:
+
+Financial Stream — About: https://financialstreamllc.com/ru/about/
+
+Экспертный материал: https://financialstreamllc.com/ru/blog/buhgalteriya-ssha-malogo-biznesa.html
+
+ProAI Expert: https://proai-expert.com/ru/
+
+Если у бизнеса уже есть сайт, но он выглядит слабее самой компании или после запуска практически не развивается — это как раз тот случай, который стоит разобрать отдельно.
+
+## 6. LinkedIn post — English
+
+### Recommended angle
+
+Use a compact professional case-update structure: website launch is the beginning; show trust architecture + authority content as two connected layers.
+
+### Draft
+
+A business website should not stop evolving the day it launches.
+
+We recently completed another focused update for Financial Stream LLC, strengthening two layers that matter heavily for a professional-services business: **trust and authority**.
+
+First, the About experience was rebuilt around the questions a prospective client actually needs answered before reaching out: Who is behind the company? How do they work? What happens after the first request? What services are connected? What proof is available?
+
+The page now brings the CEO, positioning, operating process, service structure, bilingual support and verified business proof into one coherent client journey.
+
+Second, we are continuing to build Financial Stream as an expert resource rather than treating launch as the end of the project. The new long-form small-business bookkeeping guide includes named authorship, structured navigation, source review, a practical control framework and separately developed English and Russian versions.
+
+The larger system is intentional:
+
+**strategy → website → trust → expert content → ongoing search and authority development.**
+
+Good web work is not only about how a site looks on launch day. It is about whether the digital presence can keep becoming more useful, more credible and easier to discover over time.
+
+About Financial Stream:
+https://financialstreamllc.com/about/
+
+Expert guide:
+https://financialstreamllc.com/blog/us-bookkeeping-small-business.html
+
+ProAI Expert:
+https://proai-expert.com/
+
+If your business is stronger than its current website makes it look, that is usually a useful place to start the conversation.
+
+## 7. Platform treatment
+
+### Facebook
+
+- Russian-language copy.
+- Founder voice: direct, practical and slightly more personal.
+- Use RU screenshots.
+- Keep the commercial CTA soft; the proof itself should do most of the selling.
+- After posting, respond to comments manually and move only real commercial signals into CRM.
+
+### LinkedIn
+
+- English-language copy.
+- Professional case-update tone.
+- Use EN screenshots.
+- Do not copy the Facebook text line-for-line.
+- Emphasize business reasoning, trust architecture and authority development.
+
+### Telegram
+
+Do not publish the full duplicate post immediately. If reused later, condense it into a short RU founder note with one or two screenshots and link to the deeper material.
+
+### X / Instagram / TikTok
+
+No dedicated adaptation is required for this package. Reuse only if it requires minimal effort and does not displace higher-value acquisition work.
+
+## 8. Approval checklist
+
+Before publishing:
+
+- [ ] screenshots were captured from current production pages;
+- [ ] no loading placeholders, animation states, cookie overlays or broken images are visible;
+- [ ] RU carousel uses only RU page screenshots;
+- [ ] EN carousel uses only EN page screenshots;
+- [ ] first image is visually strong in feed preview;
+- [ ] no unsupported ranking, lead, revenue or conversion claim was introduced during editing;
+- [ ] links open correctly;
+- [ ] Financial Stream spelling and Tetiana/Татьяна naming are correct;
+- [ ] no private client data is visible;
+- [ ] Facebook and LinkedIn drafts remain channel-specific, not literal translations;
+- [ ] next planned post is not Financial Stream.
+
+## 9. Final recommendation
+
+Publish this as **one consolidated Financial Stream fresh-work proof post**. Do not split About and the flagship article into consecutive posts.
+
+The strategic objective is to show that ProAI Expert can continue developing a real client website after launch while preserving enough feed space to introduce Alina Horb, AI/automation work, founder content and home-services work next.

scripts/capture-fs-social-proof.mjs

@@ -0,0 +1,75 @@
+import { chromium } from 'playwright';
+import fs from 'node:fs/promises';
+import path from 'node:path';
+
+const out = 'docs/social-media/financial-stream-2026-08-07/screenshots';
+await fs.mkdir(out, { recursive: true });
+
+const browser = await chromium.launch({ headless: true });
+const page = await browser.newPage({ viewport: { width: 1440, height: 1100 }, deviceScaleFactor: 1 });
+
+async function settle(url) {
+  await page.goto(url, { waitUntil: 'networkidle', timeout: 90000 });
+  await page.evaluate(async () => {
+    for (let y = 0; y < document.body.scrollHeight; y += 700) {
+      window.scrollTo(0, y);
+      await new Promise(r => setTimeout(r, 80));
+    }
+    window.scrollTo(0, 0);
+  });
+  await page.waitForTimeout(800);
+}
+
+async function captureElement(file, selector) {
+  const el = page.locator(selector).first();
+  await el.scrollIntoViewIfNeeded();
+  await page.waitForTimeout(250);
+  await el.screenshot({ path: path.join(out, file), type: 'jpeg', quality: 88 });
+}
+
+async function captureAround(file, selector, topPad = 100, height = 1000) {
+  const el = page.locator(selector).first();
+  await el.scrollIntoViewIfNeeded();
+  await page.waitForTimeout(250);
+  const box = await el.boundingBox();
+  if (!box) throw new Error(`No box for ${selector}`);
+  const fullHeight = await page.evaluate(() => document.documentElement.scrollHeight);
+  const y = Math.max(0, box.y - topPad);
+  const h = Math.min(height, fullHeight - y);
+  await page.screenshot({
+    path: path.join(out, file),
+    type: 'jpeg',
+    quality: 88,
+    clip: { x: 0, y, width: 1440, height: h }
+  });
+}
+
+const targets = [
+  {
+    locale: 'ru',
+    about: 'https://financialstreamllc.com/ru/about/',
+    article: 'https://financialstreamllc.com/ru/blog/buhgalteriya-ssha-malogo-biznesa.html',
+    articleModel: 'h2[id*="контур-надежного-учета"]'
+  },
+  {
+    locale: 'en',
+    about: 'https://financialstreamllc.com/about/',
+    article: 'https://financialstreamllc.com/blog/us-bookkeeping-small-business.html',
+    articleModel: '#the-reliable-books-chain-six-control-points'
+  }
+];
+
+for (const t of targets) {
+  await settle(t.about);
+  await captureElement(`01-about-hero-${t.locale}.jpg`, '.about-hero');
+  await captureElement(`02-about-how-we-work-${t.locale}.jpg`, '#how-we-work');
+  await captureElement(`03-about-proof-${t.locale}.jpg`, '[data-proof-strip]');
+
+  await settle(t.article);
+  await captureElement(`04-article-hero-${t.locale}.jpg`, '.flagship-hero');
+  await captureAround(`05-article-author-toc-${t.locale}.jpg`, '.flagship-author', 80, 1150);
+  await captureAround(`06-article-control-model-${t.locale}.jpg`, t.articleModel, 120, 1050);
+}
+
+await browser.close();
+console.log('Captured Financial Stream social proof screenshots.');