Conversion Funnel Architect

A Claude Code skill that turns your AI assistant into a sales funnel strategist.

Build high-converting funnels using the combined frameworks of Russell Brunson (DotCom Secrets) and Sabri Suby (Sell Like Crazy) — without reading 600 pages first.

What it does

When you say "build me a landing page" or "create a sales funnel", Claude Code activates this skill and guides you through:

• Dream Buyer profiling — demographics, psychographics, Dream 100 targeting
• Lead magnet design — HVCOs that convert at 30-60%
• Tripwire & core offer architecture — Value Ladder positioning with Godfather Offers
• Sales copy — Epiphany Bridge scripts, headline formulas, bullet fascinations, price anchoring
• Email sequences — Soap Opera (days 1-5), Seinfeld (ongoing), Godfather (unconverted leads), Breakup emails
• Technical implementation — HTML skeletons, GA4 conversion tracking, UTM persistence, checkout flows
• Launch checklist — 60+ items from pre-build through post-launch week 1

Install

npx skills add pegner-ag/conversion-funnel-skill

Trigger phrases

The skill activates automatically when you ask Claude Code to:

"create a funnel", "build a landing page", "design a lead magnet", "write a sales page", "set up email nurture sequence", "optimize conversion rate", "create a tripwire", "write sales copy", "build a webinar funnel", "design a checkout flow"

What's inside

skills/conversion-funnel/
  SKILL.md                         # Core skill (7 phases + funnel types + A/B testing)
  references/
    copy-formulas.md               # Headlines, CTAs, Epiphany Bridge, guarantees, price anchoring
    email-sequences.md             # Soap Opera, Seinfeld, Godfather sequences + deliverability
    technical-patterns.md          # HTML skeleton, GA4 events, UTM tracking, metrics dashboard
    launch-checklist.md            # 60+ items: pre-build, build, email, tracking, legal, launch

Philosophy

"If your funnel isn't converting, change the offer before you change the button color." — The 80/20 rule baked into every recommendation.

Never: send paid traffic to a homepage, use fake scarcity, skip follow-up emails, or optimize vanity metrics over revenue.

Always: test the entire flow yourself, track source attribution, send breakup emails to non-responders, and calculate max allowable CAC before spending on ads.

Credits

Frameworks synthesized from:

• Russell Brunson — DotCom Secrets, Expert Secrets (Value Ladder, Epiphany Bridge, Soap Opera Sequence)
• Sabri Suby — Sell Like Crazy (8-Phase System, HVCO, Godfather Offer, Dream 100)

License

MIT