I'm an aspiring analyst based in England, with a background in law and a growing focus on data, insights and research.

I research and write about whatever captures my curiosity. If an idea pops into my head, there's a good chance I'll have turned it into a report within a week.

I'm fascinated by modern consumer behaviour, retail trends, societal norms, and the way people interact with the world around them. My projects combine research, data analysis and storytelling to explore questions, identify patterns and turn evidence into meaningful insights.

I'm particularly interested in consumer behaviour, retail and business trends, and the societal shifts that influence how people make decisions.

• Excel — data cleaning, analysis, visualisation and dashboards
• SQL — querying, filtering and analysing structured datasets
• Power BI — dashboards, data visualisation and reporting
• Research & Analysis — investigating questions, analysing evidence and communicating findings
• Data Storytelling — turning analysis into clear, accessible insights

This GitHub is a collection of my data analysis and research projects, including work exploring consumer behaviour, retail trends and other questions that catch my attention.

Each project documents the question I explored, the data and methods I used, what I found, and what those findings might mean.

If you'd like to learn more about me, feel free to connect with me on LinkedIn.

• 🎓 I'm the first person in my family to earn a law degree.
• 🍵 I'm slightly obsessed with herbal tea.
• 📄 One of my biggest goals is to publish an academic paper one day.
• 🍳 Outside of research, I enjoy cooking, watching TV shows, and running.