feat(challenge): add the six challenge pages in French and English (#118)

challenges/en/customer-experience.md

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+---
+key: cx
+order: 2
+name: Customer Experience
+tagline: Customers who stay and buy more
+hero:
+  title:
+    - Customers who stay
+    - and buy more.
+  quote: We sign, then we lose track.
+  lead: "A large share of tomorrow's revenue already sits with today's customers. We build the organisation, processes, tools and metrics that secure it,"
+  highlight: from signature to renewal.
+  cta: Talk to an architect
+bowtie:
+  activeStages:
+    - onboarding
+    - adoption
+    - expansion
+  caption: "After the signature: kick-off, value delivered, renewal and expansion."
+symptoms:
+  title:
+    - Your customers leave
+    - and nobody saw it coming.
+  items:
+    - The handover from sales to delivery happens by email, and everyone asks the customer the same questions again.
+    - Renewals come to light a few weeks before the due date.
+    - Nobody knows which customers are at risk until they say so.
+    - Expansion opportunities depend on each account manager's instinct.
+    - Sales, support and account management do not share the same view of the customer.
+audience:
+  - team: Customer Success
+    roles: Head of CS, CCO
+    benefit: A clear view of customer health and upcoming renewals.
+  - team: Customer Success
+    roles: CSMs, Account Managers
+    benefit: Fewer emergencies to handle, more meetings that prepare expansion.
+  - team: Leadership
+    roles: CEO, Managing Director
+    benefit: A rising NRR and growth that no longer relies on acquisition alone.
+  - team: Sales
+    roles: Sales teams
+    benefit: A clean handover after the signature, with no loss of information.
+workstreams:
+  intro: Six workstreams, from signature to account growth.
+  items:
+    - category: Organisation
+      title: Who looks after which customer, and how
+      description: Portfolio segmentation, roles across account management, customer success and support, service levels by segment.
+      deliverable: Customer organisation model and coverage rules.
+    - category: Handover
+      step: 1
+      title: A handover with no loss of information
+      description: "What sales promised reaches delivery: handover record in the CRM, standard kick-off, onboarding milestones."
+      deliverable: Equipped handover and kick-off process.
+    - category: KPIs and steering
+      step: 3
+      title: Every customer's health, easy to read
+      description: Health score, risk signals, retention and revenue growth by segment, portfolio reviews.
+      deliverable: Customer dashboards and review rituals.
+    - category: Renewal
+      step: 4
+      title: Renewals anticipated, expansion managed
+      description: Due dates visible months ahead, renewal and expansion pipeline, account plans for key customers.
+      deliverable: A renewal and expansion pipeline in your CRM.
+    - category: Processes and tools
+      title: One shared view of the customer
+      description: "CRM, support and billing connected: every team sees the history, tickets, contracts and opportunities."
+      deliverable: A unified customer record and its automations.
+    - category: Enablement
+      title: Customer teams with the right tools
+      description: Follow-up, renewal and expansion playbooks, built into the teams' tools.
+      deliverable: Customer playbooks and an onboarding path for account managers.
+aiBridge:
+  title: Weak signals come up before the customer leaves.
+  bullets:
+    - Tickets, emails and calls are read to detect a risk or an opportunity.
+    - Every account manager gets an account summary before their meeting.
+    - Account reviews take a few minutes to prepare.
+  demo:
+    channel: Account alert · Kestrel
+    agent: Customer Agent
+    time: "09:12"
+    opening:
+      kind: statement
+      text: "Churn risk detected. Health score: 72 → 54."
+    elements:
+      - type: status
+        label: Support
+        value: 3 critical tickets in 10 days
+        state: alert
+      - type: status
+        label: Usage
+        value: "-30% logins"
+        state: alert
+      - type: status
+        label: QBR call
+        value: Competitor mentioned twice
+        state: alert
+      - type: buttons
+        labels:
+          - Open the account
+          - Prepare the meeting
+    footer: Summary sent to Julie before her 14:00 meeting
+method:
+  subtitle: From a portfolio analysis to recurring revenue you can steer.
+  steps:
+    - text: The Design Sprint analyses your portfolio, your churn and your renewals, and finds where revenue leaks.
+    - text: The squad builds the organisation, processes and metrics with your sales, delivery and support teams.
+    - text: Your teams steer the portfolio on the metrics, and renewals stop being a surprise.
+  tools:
+    - hubspot
+    - salesforce
+    - planhat
+    - zendesk
+    - vitally
+  note: "And the tools you already have: we start from your stack."
+case:
+  headline: "[Client name]: [the shift in one sentence]."
+  summary: "[Context in two lines. What we built. What changed for leadership.]"
+  metrics:
+    - value: "[X]"
+      label: "[Renewal rate, before and after]"
+    - value: "[X]"
+      label: "[Share of revenue from existing customer growth]"
+diagnostic:
+  question: What if your next growth already sits with your customers?
+  subtitle: In 30 minutes, a revenue architect reviews your customer base with you. You leave knowing where to start.
+---

challenges/en/revenue-ai.md

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+---
+key: ai
+order: 6
+name: Revenue AI
+tagline: AI that works for your teams
+hero:
+  title:
+    - Your teams and your AI agents,
+    - finally in the same system.
+  quote: Everyone uses ChatGPT, nobody sells better.
+  lead: "An AI agent does not know what a qualified opportunity is. Someone has to teach it. We pick the use cases that matter for your sales, we make reliable"
+  highlight: the data and processes they run on, and we measure what they bring in.
+  cta: Assess my AI maturity
+bowtie:
+  activeStages:
+    - demand-generation
+    - discovery
+    - negotiation
+    - closing
+    - onboarding
+    - adoption
+    - expansion
+  caption: At every stage, AI captures information and returns it at the right time. As long as the stage is well defined.
+symptoms:
+  title:
+    - Plenty of trials.
+    - Little effect on sales.
+  items:
+    - Every rep has their own AI tools, and nobody knows which ones.
+    - You paid for licences that half the team no longer opens.
+    - The AI pilot looked great in the demo, then stopped.
+    - Your customer data goes into tools nobody has approved.
+    - Nobody can say how much AI brought in this quarter.
+audience:
+  - team: Leadership
+    roles: CEO, Executive team
+    benefit: An AI roadmap that delivers measurable results, not proofs of concept.
+  - team: Sales
+    roles: CRO, Sales Director
+    benefit: Teams that prepare, follow up and sell faster.
+  - team: Ops
+    roles: RevOps, Ops
+    benefit: AI use cases plugged into reliable, governed and maintained data.
+  - team: Field teams
+    roles: Reps and CSMs
+    benefit: Fewer admin tasks, more time with customers.
+workstreams:
+  title: Six use cases, built on verified foundations.
+  intro: Each one is delivered in a Revenue AI Sprint.
+  items:
+    - category: Target
+      title: The right accounts, enriched and prioritised
+      description: Identifying the accounts that match your target, automatic enrichment, then prioritisation by buying signals. Your reps know who to call, and why.
+      deliverable: "A scoring agent plugged into the CRM: every morning, the list of accounts to call, enriched and ranked, with the signal behind each call."
+      note: "Prerequisite: an explicit ICP and a CRM that serves as the reference."
+    - category: Capture
+      title: Call notes fill in the CRM
+      description: Qualification, objections and next steps attached to the right deal, with no data entry.
+      deliverable: "A post-call agent connected to your phone system: summary, qualification fields and next step written to the deal, approved in one click."
+      note: "Prerequisite: defined sales stages and qualification fields."
+    - category: Prepare
+      title: Meeting prep in one minute
+      description: Account history, latest exchanges, likely stakes, questions to ask.
+      deliverable: "An automatic brief sent before every meeting in Slack or by email: account context, contacts, stakes and questions to ask."
+      note: "Prerequisite: a reliable account record and activity history."
+    - category: Steer
+      title: An assisted pipeline review
+      description: At-risk deals flagged before the meeting, with the reason for the risk.
+      deliverable: "A weekly alert in the team channel: at-risk deals, the reason for the risk and a prepared follow-up for each."
+      note: "Prerequisite: stage exit criteria and close dates that hold."
+    - category: Forecast
+      title: The forecast in plain language
+      description: Leaders ask their question in plain English and get the number, with its detail.
+      deliverable: "A forecasting assistant you can query in plain English, connected to the CRM: the number, its detail by deal and the change from last week."
+      note: "Prerequisite: a forecasting method and shared categories."
+    - category: Guide
+      title: The playbook in the rep's tool
+      description: The right resource at the right point in the cycle, with no digging through a drive.
+      deliverable: "A sales assistant plugged into your playbook: the right resource, standard objection or script pushed to the rep based on the deal stage."
+      note: "Prerequisite: an up-to-date playbook, stored in Notion or your knowledge base."
+aiBridge:
+  title: AI speeds up a system that works. Anywhere else, it amplifies the mess.
+  bullets:
+    - An assistant plugged into a poorly filled CRM gives wrong answers with confidence.
+    - "That is why every sprint starts by checking the foundations: data, sales processes, tools."
+    - When they hold, we deploy. When they are missing, we tell you, and we start there.
+method:
+  title: The Revenue AI Sprint
+  subtitle: Three weeks to move from trial to decision.
+  steps:
+    - title: Check the foundations
+      text: "Data, sales processes, tools: what is ready for AI and what is not."
+    - title: Prove it on a real case
+      text: A first use case plugged into your tools, used by a real team, measured.
+    - title: Decide what comes next
+      text: A roadmap costed in impact. If the foundations are not ready, we start there.
+  tools:
+    - hubspot
+    - salesforce
+    - claude
+    - notion
+    - modjo
+    - claap
+  note: Data in your CRM, intelligence with Claude, knowledge in Notion. Also deployable on the agent platform you already have.
+case:
+  headline: Ocobo runs on AI every day, from meeting prep to sales coaching.
+  summary: "[Two lines on internal use, then a first client case from an engagement.]"
+  metrics:
+    - value: "[X]"
+      label: "[Time saved per rep]"
+    - value: "[X]"
+      label: "[Measured effect on pipeline]"
+diagnostic:
+  question: Is your Revenue organisation ready for AI?
+  subtitle: In 30 minutes, a revenue architect assesses your teams' AI maturity with you. You leave knowing where to start.
+---

challenges/en/revenue-performance.md

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+---
+key: rp
+order: 3
+name: Revenue Performance
+tagline: Revenue you can see coming
+hero:
+  title:
+    - Revenue
+    - you can see coming.
+  quote: I find out how my quarter went at the end of the quarter.
+  lead: "Your board, your investors or your bank ask you for a forecast. Your teams give you a gut feeling. We build the system that turns"
+  highlight: your pipeline into reliable numbers, month after month.
+  cta: Talk to an architect
+bowtie:
+  activeStages:
+    - discovery
+    - negotiation
+    - closing
+    - expansion
+  caption: "From first meeting to signature, then account expansion: everywhere your forecast takes shape."
+symptoms:
+  title:
+    - Your numbers live in a few people's heads.
+    - Nowhere else.
+  items:
+    - Your forecast is rebuilt by hand in a spreadsheet at the end of every month.
+    - Pipeline stages mean something different to each rep.
+    - Big deals slip from one quarter to the next and nobody sees it coming.
+    - The CRM and finance give two different numbers for the same month.
+    - When a rep leaves, visibility on their accounts leaves with them.
+audience:
+  - team: Leadership
+    roles: CEO, Managing Director
+    benefit: A number you can commit to in front of the board, with no end-of-quarter surprise.
+  - team: Finance
+    roles: CFO, Finance Director
+    benefit: A sales forecast aligned with budget and cash flow.
+  - team: Sales
+    roles: Sales Director, CRO
+    benefit: A readable pipeline, gaps spotted early, faster decisions.
+  - team: Sales
+    roles: Sales managers
+    benefit: Useful pipeline reviews, focused on the deals that matter.
+workstreams:
+  intro: Four workstreams, prioritised from where you start.
+  items:
+    - category: Processes and tools
+      title: A pipeline that means the same thing to everyone
+      description: Sales stages defined by exit criteria, shared qualification, probability rules.
+      deliverable: Sales process documented and configured in your CRM.
+    - category: Data
+      title: Data you can rely on
+      description: Mandatory fields at the right time, clean-up, reconciliation between CRM and finance.
+      deliverable: A single data model and its quality rules.
+    - category: KPIs and steering
+      title: A forecast that builds itself
+      description: Forecast by category, rep commitment, forecast against actuals.
+      deliverable: Automated forecast, consolidated every week.
+    - category: Organisation
+      title: A steering ritual that holds
+      description: Weekly pipeline review, leadership dashboard, board or investor reporting.
+      deliverable: Dashboards and rituals run by your managers.
+aiBridge:
+  title: Once the system is in place, AI makes it run faster.
+  bullets:
+    - Call notes update the CRM with no data entry.
+    - At-risk deals are flagged before the pipeline review.
+    - Leaders ask their question in plain English and get the number.
+  demo:
+    channel: "# leadership"
+    agent: Forecast Agent
+    time: "08:05"
+    opening:
+      kind: question
+      text: Where are we on the quarter?
+    elements:
+      - type: kpis
+        items:
+          - value: €1.24M
+            label: commit
+          - value: 82%
+            label: of target
+          - value: +6 pts
+            label: vs. last week
+      - type: progress
+        percent: 82
+        target: 100
+      - type: status
+        label: Brightlane · €180k
+        value: No activity for 14 days
+        state: alert
+      - type: status
+        label: Kestrel · €95k
+        value: Close date pushed back
+        state: alert
+    footer: Calculated from HubSpot, updated this morning
+method:
+  subtitle: From diagnosis to numbers your teams deliver on their own.
+  steps:
+    - text: The Design Sprint measures the gap between your forecast and your actuals, and finds where it comes from.
+    - text: The squad delivers the priority workstreams in your CRM, with your sales managers and your finance leadership.
+    - text: Your teams run the rituals. We stay until the gap between forecast and actuals holds.
+  tools:
+    - hubspot
+    - salesforce
+    - modjo
+    - notion
+  note: "And the tools you already have: we start from your stack."
+case:
+  headline: "[Client name]: [the shift in one sentence]."
+  summary: "[Context in two lines. What we built. What changed for the CEO.]"
+  metrics:
+    - value: "[X]"
+      label: "[Forecast against actuals gap, before and after]"
+    - value: "[X]"
+      label: "[Time saved on reporting]"
+diagnostic:
+  question: What is the gap between your forecast and your actuals?
+  subtitle: In 30 minutes, a revenue architect measures it with you. You leave knowing where to start.
+---