Public case study for Safi Plantes, a nursery brand and entrepreneurial project created in Safi. Safi Plantes is presented here as a brand/project, not as a separately incorporated company.
- Created by: Mohamed-Yassine Belatar
- Launch: 2020, according to the project creator
- First public Instagram archive: April 2021
- Instagram: @safiplantes
Safi Plantes was developed as a digital nursery for presenting and commercializing natural plants through a visual, locally focused online presence.
- Creation and development of the brand concept
- Digital positioning and Instagram presence
- Visual catalogue organization
- Product presentation and editorial content
- Experimentation with a local digital-commerce model
- Cross-promotion with the Service Livero delivery project during launch
The public archive shows:
- Indoor plants
- Shade plants
- Ornamental plants
- Succulents
- Natural green plants for homes and local spaces
- First verified public post — 13 April 2021
- Presentation as a digital nursery — 15 April 2021
- Plant categories and Service Livero cross-promotion — 22 April 2021
- Succulent example — 30 May 2021
Safi Plantes is one of several projects through which I explored local entrepreneurship, digital distribution and customer-facing brand building in Safi.
Public portfolio only. No customer information, financial data or private operational records are included.