Customer Relationship Menagement (CRM) project on Miuul Datascience Bootcamp.
Dataset from Kaggle FLO.
FLO, an online shoe store, wants to segment its customers and determine marketing strategies according to these segments.
Dataset from UCI Online Retail.
Customer Segmentation with RFM and CLTV. Prediciton of purchease with BG-NBD/Gamma Gamma modelling.
Dashboard link prepared on Looker Studio.