🤖 AI Retention Copilot

An AI-powered CRM intelligence platform that combines Machine Learning and Generative AI to help identify churn risks, segment customers, generate retention strategies, and create marketing campaigns automatically.

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🚀 Features

Machine Learning

• Customer Churn Prediction using Random Forest
• Customer Segmentation using K-Means
• Customer Risk Identification

AI Capabilities

• AI-Powered Retention Strategy Generation
• Communication Channel Recommendations
• Campaign Timing Suggestions

Campaign Generation

• Push Notification Generation
• WhatsApp Campaign Generation
• Email Campaign Generation

Dashboard

• Customer Segment Distribution
• Revenue Analysis
• Segment Overview
• Interactive Streamlit Dashboard

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🏗️ Architecture

Customer Data
      ↓
Churn Prediction
      ↓
Customer Segmentation
      ↓
AI Retention Strategy
      ↓
Campaign Generation
      ↓
Dashboard

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📸 Screenshots

Dashboard

AI Retention Strategy Generator

AI Campaign Generator

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⚙️ Tech Stack

• Python
• Pandas
• Scikit-Learn
• OpenAI API
• Streamlit
• Plotly
• Joblib

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▶️ Run Locally

Install dependencies:

pip install -r requirements.txt

Generate sample customer data:

python src/data_generator.py

Train churn prediction model:

python src/churn_model.py

Generate customer segments:

python src/segmentation.py

Launch dashboard:

streamlit run app.py

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🎯 Business Use Case

This project simulates how CRM and Lifecycle Marketing teams can leverage Machine Learning and AI to:

• Identify churn-prone customers
• Understand customer segments
• Generate retention strategies
• Create campaign content automatically
• Reduce manual effort in campaign planning

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👨‍💻 Author

Nikunj Keswani

Growth & Retention Marketing | CRM | AI