Embedo

AI infrastructure for local businesses.

Install a complete AI automation layer into any local business in one onboarding flow — voice reception, chatbot, CRM, lead gen, content, scheduling, proposals. The agency-in-a-box.

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What is Embedo?

Embedo is AI infrastructure for local businesses. When a restaurant, gym, clinic, or service business is onboarded, Embedo automatically deploys a complete operating layer: a voice agent answers their phone, a chatbot handles their website, leads flow into a CRM, SMS and email follow-ups go out on schedule, social content is drafted, proposals are generated — all configured to their brand, their voice, their services.

The pitch to a business owner is simple: "Stop stitching ten tools together. Onboard once, we install everything."

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What gets deployed per business

📞 AI voice receptionist

ElevenLabs-powered agent answers calls in the business's voice, handles scheduling, captures leads, routes emergencies. Answers 24/7, never sleeps.

💬 Website chatbot

Claude-powered chat widget trained on the business's services, hours, pricing, and FAQs. Converts visitors into booked appointments without a human in the loop.

🎯 Lead generation + CRM

Every touchpoint — call, chat, form, review — funnels into one CRM. Automatic qualification, assignment, and follow-up sequences.

📱 Automated SMS + email

Triggered drip sequences (new lead, appointment reminder, post-service review request, win-back). Twilio + SendGrid.

📅 Appointment scheduling

Calendly integration. Chatbot and voice agent can book directly. Double-booking prevented.

📝 Social content + automation

Weekly content pipeline — drafts scheduled posts from the business's voice, tracks performance, suggests what to post next.

🗂️ Custom survey engine

Post-service surveys, NPS tracking, review funneling. Happy customers → Google reviews. Unhappy customers → internal alert.

🌐 Website generation

Auto-generated website from the business's onboarding data. Mobile-first, SEO-ready, live in minutes.

📄 Proposal generator

For service businesses (agencies, coaches, contractors) — custom proposals drafted from client briefs. Claude writes, you approve, client signs.

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More product screenshots (onboarding, platform, voice-agent config, chatbot preview) will land in docs/screenshots/ as the admin surface matures — capture recipe in the folder README.

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Architecture

                         ┌───────────────────────────┐
                         │     Embedo Platform       │
                         │  (Next.js admin + creator)│
                         └──────────────┬────────────┘
                                        │
                ┌───────────────────────┼────────────────────────┐
                ▼                       ▼                        ▼
       ┌────────────────┐      ┌────────────────┐       ┌────────────────┐
       │  API Gateway   │      │   Services     │       │  Queue (BullMQ)│
       │   (Fastify)    │◄────►│  (domain-       │◄────►│   on Redis     │
       └────────┬───────┘      │   specific)    │       └────────────────┘
                │              └────────┬───────┘
                ▼                       ▼
       ┌────────────────────────────────────────┐
       │  Supabase Postgres (Prisma ORM)        │
       │  businesses, leads, conversations,      │
       │  content, appointments, proposals…      │
       └────────────────────────────────────────┘
                │
                ▼
       External: ElevenLabs · Claude · Twilio · SendGrid · Calendly

Monorepo layout — a single repo, multiple deployables:

• apps/ — Next.js applications (api, client, creator, platform, web)
• packages/ — shared libs (db schema, types, utils, queue helpers, config)
• services/ — domain-specific backend services
• infrastructure/ — Docker, Railway config, setup scripts

See SYSTEM_MAP.md for the full data flow and integration blueprint, and CLAUDE.md for development guidelines.

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Tech stack

Layer	Technology
Monorepo	Turborepo + pnpm workspaces
Backend	Fastify + TypeScript
Frontend	Next.js 15 + Tailwind CSS v4
Database	Supabase (Postgres) + Prisma
Queue	BullMQ + Redis (Upstash in prod)
Voice AI	ElevenLabs
Chat AI	Anthropic Claude (Sonnet 4)
SMS	Twilio
Email	SendGrid
Scheduling	Calendly
Deployment	Vercel (web) + Railway (services)

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Getting started

Prerequisites

• Node.js 20+
• pnpm 9+
• Docker + Docker Compose (for local Postgres + Redis)

Setup

git clone https://github.com/jmarchese1/growth-os.git embedo
cd embedo
pnpm install

# Configure environment
cp .env.example .env.local
# Fill in .env.local with your own keys

# Start local infrastructure (Postgres + Redis)
docker compose -f infrastructure/docker/docker-compose.yml up -d

# Initialize database
pnpm db:generate
pnpm db:migrate
pnpm db:seed

# Start all services
pnpm dev

Services (dev mode)

Service	URL
API Gateway	http://localhost:3000
Embedo landing	http://localhost:3010
Admin Platform	http://localhost:3011
Prisma Studio	http://localhost:5555

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Project structure

embedo/
├── apps/              # Deployable Next.js applications
│   ├── api/           # API gateway
│   ├── client/        # End-customer-facing widgets (chatbot, forms)
│   ├── creator/       # Content creator surface
│   ├── platform/      # Admin/operator dashboard
│   └── web/           # Marketing / landing
├── packages/          # Shared libraries (db, types, utils, queue, config)
├── services/          # Domain-specific backend services
├── infrastructure/    # Docker, Railway config, setup scripts
└── docs/              # Architecture docs + screenshots

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Deployment

• Web apps: Vercel (auto-deploy from main)
• Backend services: Railway (Dockerfile per service)
• Database: Supabase managed Postgres
• Redis/queue: Upstash
• Voice: ElevenLabs-hosted agents
• SMS/Email: Twilio + SendGrid

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License

Private — all rights reserved. Embedo © 2026.

Author

Built by Jason Marchese.

Part of a series on building end-to-end products with Claude Code + the modern SaaS stack.