jetthoughts · pftg · Jul 21, 2026 · Jul 21, 2026 · Jul 21, 2026 · Jul 21, 2026
diff --git a/.gitignore b/.gitignore
@@ -64,6 +64,22 @@ claude-flow.config.json
 .claude/agents/consensus/
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+.claude/agents/analysis/
+.claude/agents/architecture/
+.claude/agents/custom/
+.claude/agents/data/
+.claude/agents/development/
+.claude/agents/devops/
+.claude/agents/documentation/
+.claude/agents/flow-nexus/
+.claude/agents/github/
+.claude/agents/goal/
+.claude/agents/optimization/
+.claude/agents/payments/
+.claude/agents/sona/
+.claude/agents/specialized/
+.claude/agents/sublinear/
+.claude/agents/v3/
 memory/
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@@ -125,3 +141,4 @@ docs/projects/**/*-verification-report.md
 .grepai/
 *.rvf
 *.rvf.lock
+kanban/
diff --git a/CLAUDE.md b/CLAUDE.md
@@ -118,7 +118,7 @@ Follow official methodology from `/knowledge/`:
 - **Zero ad hoc test scripts**: Use repo-provided test commands: `bin/rake test:critical`, plus `bin/test` and `bin/dtest` for visual changes
 - **No Python scripts for analysis**: Prefer `rg`, `sed`, `awk`, and shell tools
 - **Zero tolerance for duplicates**: No `*_refactored.*`, `*_new.*`, `*_backup.*` files
-- **New docs allowed only under** `docs/workflows/` (else edit existing files)
+- **New-doc locations (3 layers)**: (1) **company** things that persist across every opportunity — vision/mission, the operating system, the opportunity portfolio — live in `docs/business/`; (2) a **project** validating one opportunity/initiative gets its own `docs/projects/<YYMM-slug>/` folder (dated-slug convention: 2509/2510/2604/2605/2607); (3) reusable **process how-tos** go under `docs/workflows/`. Everything else edits an existing file. Do NOT put the business/OS under `docs/workflows/` (how-tos only) or collapse the company layer into a single project — the company OS runs ALL projects, and one bet is "Validating" at a time (flagged 2026-07-22: the Vibe Code Rescue OS first landed in workflows/, then wrongly nested the whole business inside project 2607; the company layer now lives in `docs/business/` with 2607 as portfolio bet #1).
 - **Reflection triggers**: User reports "code is bad" / "over-engineered" → HALT, 5-Why analysis, fix config, THEN proceed
 - **Mandatory self-critique on voice-sensitive content (BLOCKING)**: For any draft or revision of LinkedIn posts, blog posts, or marketing copy, invoke `reflexion-reflect` (Standard Path) BEFORE first handback. After user pushback on the same draft, escalate to `reflexion-critique` (multi-judge debate) per the LinkedIn pipeline §3 / blog pipeline equivalent. Solo iteration past first delivery consistently misses pattern-level tells (over-narration, cinematic beat-marking, shape-coded copywriting) — observed on the 2026-05-11 Monday Jira-not-progress post (5 user corrections after the AI rubric scored 0/10).
 - **Visual regression test gate (BLOCKING for HTML/CSS/template changes)**: After ANY edit to `themes/`, `layouts/`, `content/blog/*/index.md` body HTML, or `*.css`, run BOTH `bin/test` (macOS host) AND `bin/dtest` (Linux/Docker) BEFORE committing. They write to separate baseline dirs (`test/fixtures/screenshots/macos/` vs `linux/`) and CI runs Linux — skipping `bin/dtest` ships a green PR locally that breaks the build. The 35-failure incident on 2026-04-30 happened because Sprints #2/#3 shipped 15 commits without running it once — and the failing tests caught a real `.fl-button` regression Sprint #3 missed. Visual regression failures are NOT optional warnings; they are commit blockers. Either fix the regression OR confirm the change is intentional AND update baselines (both macos/ AND linux/) in the same commit. "I'll run tests after a few commits" is the path that lets unfixed bugs ship.

diff --git a/docs/business/index.md b/docs/business/index.md
@@ -0,0 +1,16 @@
+# JetThoughts - Business (company layer)
+
+This folder is the **company**, not any single project. It holds the durable things that persist across every opportunity we pursue. Individual bets (like validating the Vibe Code Rescue opportunity) live under [`docs/projects/`](../projects/) and are governed by what's here.
+
+## The three company documents
+
+| File | What it is |
+|---|---|
+| [`vision-mission.md`](vision-mission.md) | Who JetThoughts is, what we do, and the durable positioning - independent of any one go-to-market wedge. |
+| [`operating-system.md`](operating-system.md) | How we run: EOS-lite (accountability chart, quarterly OKR, rocks, weekly scorecard, issues, pipeline, cadence). Runs whatever the active bet is. |
+| [`opportunity-portfolio.md`](opportunity-portfolio.md) | The bets we're making, how we validate / kill / scale each, and which one is active now. |
+
+## Current focus
+
+- **Active portfolio bet**: [Vibe Code Rescue validation](../projects/2607-vibe-code-rescue/) - project #1, proving one opportunity end to end (1 signed client by Nov 30, 2026).
+- **How it connects**: the company OS drives that project this quarter; when it's validated (or killed), the same OS picks up the next bet in the portfolio.
diff --git a/docs/business/operating-system.md b/docs/business/operating-system.md
@@ -0,0 +1,108 @@
+# JetThoughts Operating System (lean)
+
+**Scope**: this is the **company** operating system - how JetThoughts runs across every opportunity, not just the current one. It is the durable cadence (accountability chart, quarterly OKR, rocks, weekly scorecard, issues, pipeline). The **active bet it currently drives** is the [Vibe Code Rescue validation project](../projects/2607-vibe-code-rescue/) (portfolio bet #1); when the next opportunity becomes active, the same OS runs it with a new OKR/rocks.
+**Company layer**: [`index.md`](index.md) (front door) · [`vision-mission.md`](vision-mission.md) (who we are) · [`opportunity-portfolio.md`](opportunity-portfolio.md) (the bets, and how we validate/kill/scale them).
+**Purpose**: the smallest cadence that reliably ships the current company objective - right now, **1 Vibe Code Rescue client by Nov 30, 2026** (the active portfolio bet).
+**Owner**: Paul Keen | **Created**: 2026-07-21 | **Review**: weekly
+**Model**: EOS-lite (accountability chart + quarterly OKR + weekly scorecard + rocks + issues), sized for a founder + white-label delivery + AI execution.
+
+---
+
+## 0. Current state & where to start (fresh session)
+
+**As of 2026-07-21**: foundation is set. A0 assumptions register ✓, G0 white-label partner ✓ (locked per CEO), offer/kit/booking drafts ✓, T1 trigger taxonomy ✓, T2 sourcing pipeline ✓.
+**Active sprint**: Rescue Demand Sprint — populate the prospect list (agent) so Paul can send + book calls.
+**Next agent work**: `T4/T5` (build the list) → `T6` dedupe → `T7` openers; `T8` discovery kit in parallel.
+**To execute**: open [`operation-runbook.md`](../projects/2607-vibe-code-rescue/operation-runbook.md) → **▶ START HERE** block → take the next Ready task. That runbook is the shared state across sessions; this file is the weekly cadence over it.
+**Paul's desk (human-only)**: booking page (~5 min), confirm price band (✅ done: $2,500 triage / $7,500 rescue / $10,000 foundation reset), review + send the outreach, take the calls, close. Optional: Gmail consent (warm lane), Apollo $79/mo + Hunter key (paid cold funnel).
+
+---
+
+## 1. Accountability chart (who owns what)
+
+| Seat | Owner | Owns |
+|---|---|---|
+| **CEO / Sales / Trust layer** | Paul | Discovery calls, offer, pricing, the founder relationship, fractional-CTO oversight |
+| **Delivery** | White-label partner | The rescue build (Rails), under JT brand, to JT quality bar |
+| **Marketing / Content / Ops engine** | Claude Code (+ Paul review) | Content, SEO, landing, lead magnets, LinkedIn drafts, pipeline tracking, this OS |
+
+One person can hold several seats - but every seat has exactly one accountable owner.
+
+## 2. Quarterly OKR (Q3->Q4 2026)
+
+**Objective**: Land the first Vibe Code Rescue client and prove the machine.
+
+| Key Result | Target | Status |
+|---|---|---|
+| KR1 - Offer + white-label partner live | Rescue Audit priced, partner signed, landing CTA live | 🟢 partner signed ✓; offer priced ✓ ($2,500 / $7,500 / $10,000); landing deferred |
+| KR2 - Discovery calls booked | 8-12 by Nov 15 | 🔲 |
+| KR3 - Audits delivered | 3-5 paid Rescue Audits | 🔲 |
+| KR4 - Rescue signed | **1 engagement by Nov 30** | 🔲 |
+
+## 3. Rocks (90-day priorities = roadmap milestones)
+
+1. **Offer + partner locked** (Aug) - the machine can't sell without these.
+2. **Landing = booking machine** (Aug) - offer, proof, one CTA.
+3. **Demand-gen live on all channels** (Aug->Sep) - LinkedIn 3-4/wk, rescue SEO cluster, paid pilot.
+4. **First audit -> first signing** (Oct).
+
+## 4. Weekly scorecard (leading metrics, review every week)
+
+| Metric | Owner | Target/wk |
+|---|---|---|
+| LinkedIn posts published | Paul/Claude | 3-4 |
+| LinkedIn qualified replies/DMs | Paul | >=3 |
+| New email subs from magnets | Claude | trend up |
+| Blog posts shipped (rescue/ICP-E) | Claude | 2-3 |
+| **Discovery calls booked** | Paul | trend to 8-12 by mid-Nov |
+| Rescue Audits sold | Paul | cumulative -> 3-5 |
+| Rescues signed | Paul | -> 1 |
+
+Green = hit target, Red = missed. Any red 2 weeks running becomes an Issue (section 6).
+
+## 5. Meeting cadence
+
+- **Weekly ops review (~30 min)**: scorecard (5 min) -> rock progress (5 min) -> pipeline
+  walk (10 min) -> IDS the top issues (10 min). Update the scorecard + OKR statuses in this file.
+- **Monthly strategy check (~45 min)**: is the wedge still right? adjust roadmap; refresh
+  market scan if signals shift.
+- **Per-deal**: discovery call -> audit -> proposal, tracked in the pipeline (section 7).
+
+## 6. Issues list (IDS: Identify, Discuss, Solve)
+
+Rolling list of the top blockers. Solve the highest-leverage one each week; don't let it grow.
+
+| # | Issue | Owner | Status |
+|---|---|---|---|
+| 1 | White-label delivery partner (runbook G0) | Paul | ✅ Resolved 2026-07-21 (locked per CEO). Standing validation: confirm a paid trial rescue hits the quality bar + a fallback partner is named before the first real signing. |
+| 2 | Prospect list populated — 25 deduped rows merged in P8 | Claude | ✅ Resolved 2026-07-22 (P8 complete) |
+| 3 | Price band confirmed — A2 set at $2,500 triage / $7,500 rescue / $10,000 foundation reset | Paul | ✅ Resolved 2026-07-22 (A2 confirmed) |
+
+## 7. Pipeline (simple funnel, no CRM needed yet)
+
+Track each lead as a row: **Source -> Discovery call -> Audit sold -> Proposal -> Signed**.
+Stages: `Lead` -> `Call booked` -> `Audit sold` -> `Proposal out` -> `Won` / `Lost (reason)`.
+Keep it in a single sheet (or a section here) until volume justifies a real CRM.
+**Leads originate from** the populated target list in [`rescue-sprint/warm-intro-referral-kit.md`](../projects/2607-vibe-code-rescue/rescue-sprint/warm-intro-referral-kit.md) (agent-built via runbook T4-T7); once Paul sends, each contacted row becomes a pipeline `Lead`.
+
+## 8. Tooling map
+
+| Function | Tool |
+|---|---|
+| Site / blog | Hugo (`bin/hugo-build`), content in `content/blog/` |
+| Content ops | Blog pipeline (`docs/workflows/blog-pipeline.md`), voice guide 90.11 |
+| LinkedIn | LinkedIn pipeline (`docs/workflows/linkedin-post-pipeline.md`) + ICP validation plan |
+| Discovery scheduling | NeetoCal (per outreach template) |
+| Pipeline tracking | Sheet / this doc section 7 until CRM is justified |
+| OKR spine | `lark-okr` skill for structuring quarterly OKRs |
+| Weekly OS loop | `eos-lite` skill (`Skill(eos-lite) weekly`) — runs scorecard/OKR/rocks/issues/pipeline over this doc |
+| Step-by-step execution | [`operation-runbook.md`](../projects/2607-vibe-code-rescue/operation-runbook.md) — ordered task cards + Incremental agent backlog; **▶ START HERE** for any fresh session |
+| Foundational premises | [`rescue-sprint/assumptions-register.md`](../projects/2607-vibe-code-rescue/rescue-sprint/assumptions-register.md) — ICP/trigger/channel/pre-validation, voted, with kill-criteria (runbook rule 7) |
+| Sprint artifacts | `rescue-sprint/` — offer, warm-intro kit, booking spec, trigger taxonomy, sourcing pipeline (see runbook START HERE artifact index) |
+
+## 9. Definition of "operating" (are we actually running the system?)
+
+- Scorecard updated weekly, with real numbers.
+- Every rock has a next action and an owner.
+- The Issues list is short because we solve the top one each week.
+- Discovery-calls-booked moves up week over week from Sept.
diff --git a/docs/business/opportunity-portfolio.md b/docs/business/opportunity-portfolio.md
@@ -0,0 +1,40 @@
+# JetThoughts - Opportunity Portfolio
+
+**Owner**: Paul Keen (CEO) | **Scope**: company-level | **Updated**: 2026-07-22
+**What this is**: the bets JetThoughts is making to grow, which one is active, and how we decide to validate, kill, or scale each. Every bet becomes a project under [`docs/projects/`](../projects/) and is run by the [operating system](operating-system.md).
+
+---
+
+## How a bet moves through the portfolio
+
+Each opportunity is a **falsifiable hypothesis**, not a plan we commit to. It moves through four states, and it can be killed at any gate on evidence.
+
+| State | Meaning | Exit gate |
+|---|---|---|
+| **Candidate** | An idea worth a look; not yet resourced. | A one-page thesis + a market signal worth testing. |
+| **Validating** | The active bet. We run a real go-to-market and measure. | The pre-validation tests pass (real buyers pay / book), OR a kill-criteria fires. |
+| **Scaling** | Validated - now build the repeatable machine. | Predictable pipeline + unit economics that hold. |
+| **Killed / Parked** | Evidence said no, or it's on hold. | Documented reason so we don't re-litigate it. |
+
+Discipline: **one bet is Validating at a time.** Spreading the company across several unvalidated bets is how a small firm dies. The assumptions and kill-criteria for the active bet live in that project's assumptions register.
+
+---
+
+## The portfolio
+
+| # | Opportunity | State | Project | Thesis (one line) | Kill-criteria (short) |
+|---|---|---|---|---|---|
+| 1 | **Vibe Code Rescue** | 🔵 **Validating** | [`2607-vibe-code-rescue`](../projects/2607-vibe-code-rescue/) | Funded non-technical founders will pay a fixed price to rescue a broken AI/dev-shop MVP and get ownership back. | 0 booked calls in 2 weeks of warm outreach → re-open the ICP bet ([assumptions register](../projects/2607-vibe-code-rescue/rescue-sprint/assumptions-register.md)). |
+
+**Parking lot (candidates, not resourced)**: none yet. Add a row here when a new wedge earns a one-page thesis; do NOT start validating it while bet #1 is still open.
+
+---
+
+## Why Vibe Code Rescue is the active bet
+
+- **Timing**: the AI-app-builder wave (Lovable, Cursor, Bolt, Replit) manufactured a large, founder-heavy pool of broken, funded MVPs - measured, not guessed ([market analysis](../projects/2607-vibe-code-rescue/10-19-research/market-analysis-2026.md)).
+- **Fit**: Rails rebuild is JT's home turf; the ownership/trust wedge is JT's durable positioning made concrete.
+- **Provability**: a single signed client proves the whole motion (demand → call → audit → signing) and produces the first case study - a clean validation gate.
+- **Reversibility**: delivered via a white-label partner, so the bet is testable without over-committing the firm.
+
+Full plan: [executive summary](../projects/2607-vibe-code-rescue/executive-summary.md) · [strategy](../projects/2607-vibe-code-rescue/strategy.md) · run it via the [operating system](operating-system.md).
diff --git a/docs/business/vision-mission.md b/docs/business/vision-mission.md
@@ -0,0 +1,39 @@
+> DRAFT - company identity for Paul to review. Grounded in verifiable JT facts; keep claims defensible.
+
+# JetThoughts - Vision, Mission, Positioning
+
+**Owner**: Paul Keen (CEO) | **Scope**: the company, independent of any single go-to-market wedge | **Reviewed**: draft 2026-07-22
+
+---
+
+## What JetThoughts is
+
+A Ruby on Rails engineering firm, shipping production software since 2011. Verifiable track record: 4.8/5 from 32 clients, ~95% client retention, five-year average client relationships, developers averaging 8+ years of experience. We work with founders, not enterprises.
+
+## Mission
+
+Help founders build and keep control of software they actually own and understand - and rescue them when someone else's build has taken that control away.
+
+## Vision
+
+Be the engineering partner a non-technical founder trusts with the truth about their software. Not the shop that talks over their head and holds the code hostage - the one that hands back a working product, the accounts, and a plain-English understanding of what they have.
+
+## Positioning (the durable part)
+
+**Trust and transparency is the product; the code is how we deliver it.** A founder's deepest pain is not a missing feature - it is not knowing whether they are being told the truth, and not owning what they paid for. JetThoughts sells that certainty: a senior engineer who reads the actual code, tells the founder straight, and hands back ownership at every step, with Paul on the call as the fractional-CTO translation layer.
+
+This positioning is stable across whatever specific service we lead with. The **current expression** of it is the Vibe Code Rescue wedge (see the portfolio); the identity underneath - Rails engineering, ownership, radical transparency - does not change when the wedge does.
+
+## Who we serve (ICP)
+
+Non-technical founder, pre-seed to Series A, whose product was built by a dev shop, a freelancer, or an AI tool and who has lost confidence or control. Full profile: [`docs/90-99-content-strategy/strategy-analysis/90.10-icp-primary-website-target.md`](../90-99-content-strategy/strategy-analysis/90.10-icp-primary-website-target.md).
+
+## What we will not be
+
+- Not a body shop selling hours we can't tie to an outcome.
+- Not a black box - if the founder can't understand what we did, we haven't finished.
+- Not the cheapest option. We compete on trust and ownership, not price.
+
+---
+
+**Note for Paul**: this is a working draft assembled from the documented ICP, positioning, and verifiable stats. Adjust the vision/mission wording to your voice before it becomes canon.