Digital Director · Brand Strategist · Founder of PrePilot · Public Systems Builder
Real friction. Reusable systems. Public proof.
LinkedIn · Portfolio · X · Instagram · Facebook · Repositories
I moved from conversion copywriting into brand strategy, performance media, digital direction, and AI-assisted work systems. I build public tools from recurring problems I meet while leading projects, managing teams, reviewing delivery, and connecting strategy with execution.
| 7+ years Marketing and digital work |
5 markets Egypt, Saudi Arabia, UAE, Qatar, Canada |
10 systems Current public project network |
2 editions Hajj Conference and Exhibition |
| 1,522 Commit contributions |
27 days Current streak |
27 days Longest streak |
3,186 Contributions this year |
Pushonomics: Every line has a token tab
| 9,333,144 Lines added |
1,604,198 Lines deleted |
10,937,342 Lines changed |
349,994,944 Estimated tokens |
| GPT-5.6 Sol / Ultra $3,937.44 $5.00/M input · $30.00/M output |
Claude Fable 5 $6,999.90 $10.00/M input · $50.00/M output |
Estimate model: 2,766 commits · 262,496,208 input + 87,498,736 output · 8 tokens per line · 4x session factor · 98 merges excluded · estimate, not an invoice.
| Problem before product I start with repeated friction, not a tool category. |
Context before automation The system should know the audience, repository, rules, and evidence. |
| Proof before claims A test, report, pull request, or measured result should support the conclusion. |
Human judgment stays close Agents prepare, inspect, and verify. People own consequential decisions. |
Current roles and recent history
| Period | Role | Organization |
|---|---|---|
| Jan 2025 to present | Digital Director | 4STEPS, Saudi Arabia |
| Jun 2024 to present | Senior Brand Strategist, freelance | Momint Advertising |
| Feb 2024 to Feb 2025 | Director of People Operations | Nights Advertising |
| Dec 2022 to Feb 2024 | Senior Conversion Copywriter | Nights Advertising |
| Nov 2023 to Jan 2024 | Senior Content Creator, seasonal | Ministry of Hajj and Umrah |
| Aug 2023 to Oct 2023 | Digital Marketing Strategist | SEMA Brands |
| May 2023 to Aug 2023 | Senior Copywriter | Sandpaper |
| Jan 2023 to Aug 2023 | Branch Manager, part-time | NetArabia |
| Jan 2022 to Jan 2023 | Senior Copywriter, part-time | BeyondSaudi |
| Hajj Conference and Exhibition Digital direction, branding, media, content, and campaign work across the third and fourth editions. |
PrePilot Agency systems for research, strategy, content, media, review, and AI-assisted delivery. |
| Saudi projects Work across ministries, semi-government entities, Hajj and Umrah services, conferences, and exhibitions. |
Cross-market delivery Brand, content, conversion, and digital work across Egypt, Saudi Arabia, UAE, Qatar, and Canada. |
|
Memory and trust boundaries around coding agents already in use. |
Routes bounded coding work through selected local agents. |
|
Preflight checks and bounded repairs for AI-built frontends. |
Executes a user-owned hardening playbook with validation. |
|
Authenticated ChatGPT coding sessions through Kaku Terminal. |
A PR-only operating kit for repository work from ChatGPT Web. |
|
Practical routes and field notes for AI-assisted builders. |
A connected skill network from research to review. |
|
A repeatable research, writing, and copy-audit system. |
Small animated 2.5D assets for developer documentation. |
local AI agent workflows repository quality marketing skills agency systems conversion copy developer documentation