I’m a part-time Data Analyst at SPCB UK and a First Class Honours Data Science graduate from The University of Sheffield, passionate about turning complex data into real-world business solutions.
At SPCB, I design and deploy SQL-based analytical models, such as RFM segmentation and Market Basket Analysis, to drive B2B customer retention and power targeted cross-selling. I love collaborating across teams to translate web traffic and e-commerce data into actionable website UX improvements that measurably boost brand awareness and conversion rates.
I thrive on goal-oriented decision-making and believe in asking the right questions to deliver value from day one using the most fit-for-purpose tools. I am currently seeking full-time Data Analytics or Data Engineering roles within the UK, let's connect!
Data Engineering & Cloud
Languages & Databases
AI Engineering & MLOps
Data Science & Visualization
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Collaborated with the Marketing Manager at SPCB UK to uncover customer behaviour and perform targeted cross-selling, using SQL to build and maintain analytical models such as the RFM model and Market Basket Analysis.
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Completed final-year dissertation titled "Comparative Analysis of Traditional and Deep Learning Models for Short-term Passenger-Flow Forecasting and Crowding Classification at King’s Cross St Pancras London Underground"
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Completed the dbt Fundamentals course on dbt Learn.
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Engineered an automated data ingestion pipeline from the UK Environment Agency API(s) using Apache Airflow, and processed complex JSON data into Silver layer using PySpark.
- Pursuing the Microsoft Fabric Data Engineer Associate certification
- Seeking Permanent, Full-time Data Analyst/Engineer roles in the UK (no sponsorship required!)
Welcome to my GitHub! Check out my projects or connect with me below 👇