Make the repo installable as a plugin marketplace

.claude-plugin/marketplace.json

@@ -0,0 +1,20 @@
+{
+  "name": "growth-os",
+  "description": "Go-to-market skills for Claude Code — run marketing, sales, product and retention as one motion instead of four silos.",
+  "owner": {
+    "name": "Edwin Trebels",
+    "email": "edwin.trebels@langoptima.com",
+    "url": "https://github.com/etrebels"
+  },
+  "plugins": [
+    {
+      "name": "growth-os",
+      "source": ".",
+      "description": "Nineteen go-to-market skills spanning marketing, sales, product and retention — lead qualification, meeting prep, follow-ups, outreach, account health, churn saves, expansion signals, and the two cross-function feedback loops. Install for the skills; clone the repo for the full ritual system.",
+      "version": "1.0.0",
+      "license": "MIT",
+      "homepage": "https://github.com/etrebels/claude-code-growth-os",
+      "category": "productivity"
+    }
+  ]
+}

.claude-plugin/plugin.json

@@ -0,0 +1,45 @@
+{
+  "name": "growth-os",
+  "displayName": "Claude Code Growth OS",
+  "description": "Nineteen go-to-market skills spanning marketing, sales, product and retention — lead qualification, meeting prep, follow-ups, outreach, account health, churn saves, expansion signals, and the two cross-function feedback loops. Install for the skills; clone the repo for the full ritual system.",
+  "version": "1.0.0",
+  "author": {
+    "name": "Edwin Trebels",
+    "email": "edwin.trebels@langoptima.com"
+  },
+  "homepage": "https://github.com/etrebels/claude-code-growth-os",
+  "repository": "https://github.com/etrebels/claude-code-growth-os",
+  "license": "MIT",
+  "keywords": [
+    "sales",
+    "marketing",
+    "go-to-market",
+    "crm",
+    "pipeline",
+    "retention",
+    "customer-success",
+    "revenue",
+    "growth"
+  ],
+  "skills": [
+    "./.claude/skills/account-health",
+    "./.claude/skills/calendar-followup",
+    "./.claude/skills/churn-save",
+    "./.claude/skills/cold-outreach",
+    "./.claude/skills/content-repurpose",
+    "./.claude/skills/event-to-pipeline",
+    "./.claude/skills/expansion-signal",
+    "./.claude/skills/follow-up",
+    "./.claude/skills/inbox-digest",
+    "./.claude/skills/lead-qualify",
+    "./.claude/skills/marketing-feedback",
+    "./.claude/skills/meeting-prep",
+    "./.claude/skills/onboarding-handoff",
+    "./.claude/skills/product-signal",
+    "./.claude/skills/qbr-prep",
+    "./.claude/skills/retention-feedback",
+    "./.claude/skills/status-update",
+    "./.claude/skills/support-signal",
+    "./.claude/skills/triage"
+  ]
+}

README.md

@@ -16,6 +16,19 @@ This repo is the scaffolding: opinionated hooks, daily rituals, a set of go-to-m
 
 **Why one repo for the whole motion?** The buyer merged it — they research, buy, adopt, and renew as one relationship, and most of a B2B decision happens before sales is even in the room. Running marketing, sales, product, and retention as four separate systems is what creates the seams the buyer feels — and leaves the most valuable half, what happens *after* the sale, with no owner. This kit keeps all four in one place: one source of truth (the repo), two feedback loops (a `MARKETING-ACTION` line for sales→marketing, a `RETENTION-RISK` line for post-sale→product), shared definitions. The one-page argument, with sources, is in [`docs/why-align.md`](docs/why-align.md).
 
+## Install just the skills (no clone)
+
+Want the go-to-market skills without adopting the whole repo? This repo is also a plugin marketplace:
+
+```
+/plugin marketplace add etrebels/claude-code-growth-os
+/plugin install growth-os@growth-os
+```
+
+That gives you the nineteen skills — lead qualification, meeting prep, follow-ups, outreach, account health, churn saves, expansion signals, the two feedback loops — usable in any project.
+
+**The plugin ships skills only, deliberately.** The daily rituals (`/morning-briefing`, `/end-of-day`, `/weekly-review`) read and write the `ops/` state files, so they only make sense inside the repo. Clone it for those; install the plugin if you just want the skills.
+
 ## See it run in 30 seconds
 
 ![Claude Code Growth OS — the /demo-briefing morning ritual running on fictional demo data](docs/assets/demo.gif)