feat: attribute book buy-clicks to the on-page CTA - #435
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Add a data-book-cta attribute to every Amazon / No Starch link (chapter lead banner, chapter footer, homepage hero and nav). GTM reads it into a link_location event parameter on the amazon_click and nostarch_click events, surfaced in GA4 as the 'Book CTA location' custom dimension, so buy-clicks can be split by where on the page they came from. Menubar links are matched by their existing header-* class, so the navbar config is untouched. Document the setup in the README.
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Summary
data-book-ctaattribute to every Amazon / No Starch link (chapter lead banner, chapter footer, homepage hero and nav) so book buy-clicks can be attributed to which on-page CTA they came from.GTM-WS7KMPTS) reads it into alink_locationparameter on theamazon_click/nostarch_clickevents, surfaced in GA4 as the event-scoped custom dimension Book CTA location. Toolbar and site-footer links are matched by class / container instead (they're config-driven and can't take the attribute), so no navbar/footer config change is needed.Attribution is forward-only (GA4 can't backfill) and a missing attribute never breaks tracking — the click still fires, it just reports
(unmarked). The GTM container and GA4 custom dimension are already live.