SEO content & IA: Twin Cities positioning, service pages, about/contact, redirect pattern

app/(main)/about/opengraph-image.tsx

@@ -0,0 +1,10 @@
+import { OG_SIZE, ogCard } from '../../../lib/og-image'
+
+export const dynamic = 'force-static'
+export const alt = 'Jordan Winters - Software Consultant, Minneapolis'
+export const size = OG_SIZE
+export const contentType = 'image/png'
+
+export default function OpengraphImage() {
+  return ogCard('Jordan Winters', 'Software Consultant · Minneapolis')
+}

app/(main)/about/page.test.tsx

@@ -0,0 +1,73 @@
+import { axeTest, render, screen } from 'lib/test-utils'
+import { describe, expect, it } from 'vitest'
+import AboutPage from './page'
+
+describe('About Page', () => {
+  it('names Jordan Winters with the Minneapolis base and experience claim', () => {
+    render(<AboutPage />)
+
+    expect(
+      screen.getByRole('heading', { level: 1, name: /about jordan winters/i })
+    ).toBeInTheDocument()
+    expect(screen.getByText(/live and work in minneapolis/i)).toBeInTheDocument()
+    expect(screen.getByText(/over a decade/i)).toBeInTheDocument()
+  })
+
+  it('links the public proof surfaces safely', () => {
+    render(<AboutPage />)
+
+    const linkedin = screen.getByRole('link', { name: /linkedin/i })
+    expect(linkedin).toHaveAttribute('href', 'https://www.linkedin.com/in/wintersjordan/')
+    const github = screen.getByRole('link', { name: /github/i })
+    expect(github).toHaveAttribute('href', 'https://github.com/dralgorhythm')
+    for (const link of [linkedin, github]) {
+      expect(link).toHaveAttribute('target', '_blank')
+      expect(link).toHaveAttribute('rel', 'noopener noreferrer')
+    }
+    expect(screen.getByRole('link', { name: /coordinating ai coding agents/i })).toHaveAttribute(
+      'href',
+      '/blog/agent-coordination'
+    )
+  })
+
+  it('states beliefs and the solo working model', () => {
+    render(<AboutPage />)
+
+    expect(screen.getByRole('heading', { name: /what i believe/i })).toBeInTheDocument()
+    expect(screen.getByRole('heading', { name: /how i work/i })).toBeInTheDocument()
+    expect(screen.getByText(/solo by design/i)).toBeInTheDocument()
+  })
+
+  it('links all four services and the contact page from Work With Me', () => {
+    render(<AboutPage />)
+
+    expect(screen.getByRole('link', { name: /software consulting/i })).toHaveAttribute(
+      'href',
+      '/services/software-consulting'
+    )
+    expect(screen.getByRole('link', { name: /career coaching/i })).toHaveAttribute(
+      'href',
+      '/services/career-coaching'
+    )
+    expect(screen.getByRole('link', { name: /get in touch/i })).toHaveAttribute('href', '/contact')
+  })
+
+  it('has exactly one h1 and a coherent h2 set', () => {
+    render(<AboutPage />)
+
+    expect(screen.getAllByRole('heading', { level: 1 })).toHaveLength(1)
+    expect(screen.getAllByRole('heading', { level: 2 })).toHaveLength(5)
+  })
+
+  it('is accessible', async () => {
+    const { container } = render(<AboutPage />)
+    await axeTest(container)
+  })
+
+  it('has entity-page metadata', async () => {
+    const { metadata } = await import('./page')
+    expect(metadata.title).toBe('About Jordan Winters')
+    expect(metadata.description).toContain('Minneapolis-based software consultant')
+    expect(metadata.alternates?.canonical).toBe('/about')
+  })
+})

app/(main)/about/page.tsx

@@ -0,0 +1,129 @@
+import type { Metadata } from 'next'
+import Link from 'next/link'
+import type React from 'react'
+import { serviceEntries } from '../../config/services'
+
+export const metadata: Metadata = {
+  title: 'About Jordan Winters',
+  description:
+    'Jordan Winters is a Minneapolis-based software consultant with over a decade in engineering, infrastructure, and practice improvement. Serving the Twin Cities.',
+  alternates: { canonical: '/about' },
+  openGraph: {
+    title: 'Jordan Winters - Software Consultant, Minneapolis',
+    description:
+      'Over a decade in engineering, infrastructure, and practice improvement. Based in Minneapolis, serving the Twin Cities.',
+    type: 'profile',
+  },
+}
+
+export default function AboutPage(): React.JSX.Element {
+  return (
+    <section>
+      <h1 className='mb-4 text-2xl font-semibold tracking-tighter'>About Jordan Winters</h1>
+
+      <div className='mb-12'>
+        <h2 className='mb-3 text-xl font-medium tracking-tight'>Hi, I&apos;m Jordan</h2>
+        <p className='mb-4 text-neutral-700 dark:text-neutral-300'>
+          I live and work in Minneapolis, and I&apos;ve spent over a decade building software and
+          building the teams that build software. The short version: I led operations through an
+          organizational doubling at an ad-tech startup, spent five and a half years as a Staff
+          DevOps Engineer at NerdWallet (including steering a cloud cost journey that took over
+          $1.5M out of yearly spend), founded an Observability practice as an Engineering Manager at
+          a Fortune 500 financial services company, and took an AI-native startup from empty
+          repository to public beta in six months as its founding engineer. Bidwell Consulting is
+          where I now do that work directly for companies across the Twin Cities metro, and remotely
+          everywhere else.
+        </p>
+        <p className='mb-4 text-neutral-700 dark:text-neutral-300'>
+          You can verify most of this the same way I would:{' '}
+          <a
+            href='https://www.linkedin.com/in/wintersjordan/'
+            target='_blank'
+            rel='noopener noreferrer'
+            className='underline'
+          >
+            LinkedIn
+          </a>{' '}
+          for the career,{' '}
+          <a
+            href='https://github.com/dralgorhythm'
+            target='_blank'
+            rel='noopener noreferrer'
+            className='underline'
+          >
+            GitHub
+          </a>{' '}
+          for the code, and my essay on{' '}
+          <Link href='/blog/agent-coordination' className='underline'>
+            coordinating AI coding agents
+          </Link>{' '}
+          for how I think.
+        </p>
+      </div>
+
+      <div className='mb-12'>
+        <h2 className='mb-3 text-xl font-medium tracking-tight'>What I Believe</h2>
+        <ul className='mb-4 ml-6 list-disc space-y-2 text-neutral-700 dark:text-neutral-300'>
+          <li>
+            Customer-focused solutions are easier to deliver when following the Product Operating
+            Model - teams do their best work when they can run real experiments and watch the
+            results land with customers.
+          </li>
+          <li>
+            Agile practice helps teams rapidly deliver value and execute more experiments - and
+            speed and stability reinforce each other along the way.
+          </li>
+          <li>
+            Writing and owning our code, in the tradition of DevOps, helps teams build better
+            software - you build it, you own it, and it stays healthy after launch.
+          </li>
+        </ul>
+      </div>
+
+      <div className='mb-12'>
+        <h2 className='mb-3 text-xl font-medium tracking-tight'>How I Work</h2>
+        <p className='mb-4 text-neutral-700 dark:text-neutral-300'>
+          Solo by design - the person you meet on the discovery call designs the system, writes the
+          code, and answers the hard questions himself. No juniors to hand you off to.
+        </p>
+      </div>
+
+      <div className='mb-12'>
+        <h2 className='mb-3 text-xl font-medium tracking-tight'>Beyond Work</h2>
+        <p className='mb-4 text-neutral-700 dark:text-neutral-300'>
+          When I&apos;m not shipping software I&apos;m usually making music - you can hear what that
+          sounds like on{' '}
+          <a
+            href='https://soundcloud.com/dralgorhythm'
+            target='_blank'
+            rel='noopener noreferrer'
+            className='underline'
+          >
+            SoundCloud
+          </a>
+          . Minneapolis is home, and the coffee-meeting offer is real.
+        </p>
+      </div>
+
+      <div>
+        <h2 className='mb-3 text-xl font-medium tracking-tight'>Work With Me</h2>
+        <ul className='mb-4 ml-6 list-disc space-y-2'>
+          {serviceEntries.map(service => (
+            <li key={service.href}>
+              <Link href={service.href} className='underline'>
+                {service.title}
+              </Link>
+            </li>
+          ))}
+        </ul>
+        <p className='text-neutral-700 dark:text-neutral-300'>
+          Or just{' '}
+          <Link href='/contact' className='underline'>
+            get in touch
+          </Link>{' '}
+          - the discovery call is free.
+        </p>
+      </div>
+    </section>
+  )
+}

app/(main)/blog/agent-coordination/page.tsx

@@ -1,12 +1,13 @@
 import { siteConfig } from 'lib/site-config'
 import { blogPostingSchema } from 'lib/structured-data'
 import type { Metadata } from 'next'
+import Link from 'next/link'
 import Breadcrumb from '../../../components/breadcrumb'
 import JsonLd from '../../../components/structured-data'
 import { formatPostDate, agentCoordinationPost as post } from '../posts'
 
 export const metadata: Metadata = {
-  title: post.title,
+  title: post.seoTitle,
   description: post.description,
   alternates: { canonical: `/blog/${post.slug}` },
   openGraph: {
@@ -33,19 +34,18 @@ export default function AgentCoordinationPost() {
       <h1 className='title font-semibold text-2xl tracking-tighter'>{post.title}</h1>
       <div className='flex justify-between items-center mt-2 mb-8 text-sm'>
         <p className='text-sm text-neutral-600 dark:text-neutral-400'>
-          {formatPostDate(post.publishedAt)}
+          <Link href='/about' className='underline'>
+            Jordan Winters
+          </Link>{' '}
+          · {formatPostDate(post.publishedAt)}
         </p>
       </div>
       <article className='prose'>
         <p>
           In my day-job, I'm a leader of{' '}
-          <a
-            href='https://www.linkedin.com/in/wintersjordan/'
-            target='_blank'
-            rel='noopener noreferrer'
-          >
+          <Link href='/services/engineering-practice-improvement'>
             Engineering Practice Improvement
-          </a>
+          </Link>
           . I help teams build better software - faster. We can talk more about my feelings on all
           of that soon
           <a href='#fn1' id='ref1'>
@@ -408,6 +408,13 @@ export default function AgentCoordinationPost() {
           </ol>
         </div>
       </article>
+      <p className='mt-12 pt-6 border-t border-neutral-200 dark:border-neutral-800 text-sm text-neutral-600 dark:text-neutral-400'>
+        I help teams put this into practice - see{' '}
+        <Link href='/services/ai-consulting' className='underline'>
+          AI &amp; agent engineering consulting
+        </Link>
+        .
+      </p>
     </section>
   )
 }

app/(main)/blog/page.tsx

@@ -5,7 +5,8 @@ import { formatPostDate, posts } from './posts'
 
 export const metadata: Metadata = {
   title: 'Blog',
-  description: 'Updates and insights from the Bidwell Consulting team.',
+  description:
+    'Notes on software engineering, AI coding agents, and engineering practice from Jordan Winters, a software consultant in Minneapolis.',
   alternates: { canonical: '/blog' },
 }
 
@@ -29,6 +30,13 @@ export default function BlogPage() {
           </Link>
         ))}
       </div>
+      <p className='mt-8 text-sm text-neutral-600 dark:text-neutral-400'>
+        Subscribe via{' '}
+        <a href='/rss.xml' className='underline'>
+          RSS
+        </a>
+        .
+      </p>
     </section>
   )
 }

app/(main)/blog/posts.ts

@@ -1,11 +1,13 @@
 /**
- * Blog post registry — the single source of truth for post metadata.
+ * Blog post registry - the single source of truth for post metadata.
  * Pure data with no imports: app/sitemap.ts consumes this and must stay
  * executable by tsx (health-check generation) outside the Next bundler.
  */
 export interface Post {
   slug: string
   title: string
+  /** Search-targeted <title> when it should differ from the on-page h1. */
+  seoTitle: string
   description: string
   /** ISO date (YYYY-MM-DD) the post was first published. Never derived from build time. */
   publishedAt: string
@@ -14,7 +16,9 @@ export interface Post {
 export const agentCoordinationPost: Post = {
   slug: 'agent-coordination',
   title: 'Agent Coordination Structure',
-  description: 'A framework for managing AI agents within the Bidwell ecosystem.',
+  seoTitle: 'Coordinating AI Coding Agents',
+  description:
+    'A practical structure for coordinating AI coding agents - critical directives, artifact handoffs, and personas.',
   publishedAt: '2025-11-27',
 }