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GTM Kit Generator

Fill in a few details about a software product launch and get a full go-to-market kit back: positioning statement, personas, messaging pillars, competitive notes, pricing talking points, launch checklist, launch timeline, an announcement email, social posts, and a one-pager. Generated by Claude.

Stack

  • Frontend: React + Vite + TypeScript
  • Backend: a single Vercel serverless function (api/generate.ts) that calls the Anthropic API
  • Deploy: Vercel, connected to this GitHub repo

Local development

npm install
npm run dev

The frontend calls /api/generate, which needs ANTHROPIC_API_KEY set. For local dev with the serverless function, use the Vercel CLI:

npm install -g vercel
vercel dev

Copy .env.example to .env and add your key first.

Deploy

  1. Push this repo to GitHub.
  2. Import it in Vercel.
  3. Add an environment variable ANTHROPIC_API_KEY (from console.anthropic.com) in the Vercel project settings.
  4. Deploy.

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AI-generated go-to-market kits for software product launches

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