Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.
APIs.json: https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/apis.yml
- Position: Producing
- Access: 3rd-Party
- Advertising
- Native Advertising
- Discovery
- Performance Marketing
- AdTech
- Realize
- Backstage
- Recommendation
- Publisher
- Programmatic
- Created: 2026-05-25T00:00:00.000Z
- Modified: 2026-05-25
Create, retrieve, update, duplicate, and delete Taboola Realize advertising campaigns. Includes bulk update across the network and a campaign reach estimator for pre-launch impression forecasting.
- Advertising
- Native Advertising
- Campaigns
- Realize
- Documentation
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
- JSON Schema — JSON Schema
- JSON-LD — JSON-LD
Manage individual ad items (creatives) and performance video items (motion ads) belonging to Taboola Realize campaigns. Supports per-campaign CRUD plus bulk create, update, and delete across multiple campaigns and across the network.
- Advertising
- Creatives
- Items
- Video
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
- JSON Schema — JSON Schema
Manage first-party, custom, lookalike, marketplace, and combined audiences for Taboola Realize campaign targeting. Includes audience onboarding for hashed identifiers (CRM and pixel-based), plus audience-targeting endpoints applied at the campaign level.
- Advertising
- Audiences
- Targeting
- First-Party Data
- Documentation
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
Create and manage conversion rules used to track purchases, leads, registrations, page views, and other outcomes. Supports event-based and URL-based rules with configurable look-back windows for both click-through and view-through attribution.
- Advertising
- Conversions
- Measurement
- Attribution
- Documentation
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
- JSON Schema — JSON Schema
Retrieve campaign-summary reports across many breakdown dimensions (day, week, month, campaign, site, country, region, platform, OS, browser, language, DMA, city, ad), top-content reports, and near real-time performance snapshots.
- Advertising
- Reporting
- Analytics
- Performance
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
Reference data endpoints for campaign targeting. Returns supported countries, regions, cities, postal codes, US DMAs, browsers, operating systems, OS versions, platforms, languages, publishers, contextual segments, minimum CPC values, and campaign/item enumerations.
- Advertising
- Reference Data
- Targeting
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
Discover advertiser accounts allowed for the authenticated user, list all advertiser accounts in a Taboola network, and retrieve per-account configuration including currency, time zone, and partner types.
- Advertising
- Accounts
- Network
- Documentation
- OpenAPI — OpenAPI Specification
- Postman Collection — Postman Collection 2.1
- Open Collection — Open Collection 1.0
- Portal
- Documentation
- Documentation
- Documentation
- Authentication
- Authentication
- Authentication
- Authentication
- Base U R L
- GitHub Organization
- SDK
- Tool
- SDK
- SDK
- SDK
- Code Examples
- Code Examples
- Code Examples
- SDK
- Tool
- Terms of Service
- Privacy Policy
- Trust Center
- Support
- Blog
- News
- Investor Relations
- X- Twitter
- YouTube
- Sign In
- Portal
- Portal
- Portal
- Portal
- Portal
- Portal
- Portal
- Documentation
- Documentation
- Plans
- Rate Limits
- Fin Ops
- Features
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