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Project Overview

Analyzed the Tableau Sample Superstore dataset to evaluate sales performance, profitability, discount impact, and customer segmentation. Performed data preprocessing in Excel and built interactive dashboards in Tableau to generate actionable business insights.

Tools & Technologies

~Microsoft Excel (Data Cleaning, Pivot Tables, Preprocessing, Dashboard)

~Tableau (Dashboard Development & Data Visualization)

~Calculated Fields

~Filters, Parameters & Drill-down Analysis

~KPI Metrics Design

Analysis Performed

~Regional Sales & Profit Analysis

~Category and Sub-Category Performance

~Segment-wise Revenue Comparison

~Discount vs Profit Impact Analysis

~Time-Series Trend Analysis (Monthly & Yearly)

Key Insights

~High discount rates significantly reduce profit margins

~Some sub-categories generate high revenue but low profitability

~Consumer segment contributes the highest overall sales

~Regional performance shows variation in profit ratios

Skills Demonstrated

Data Analysis | Tableau | Excel | Data Cleaning | Pivot Tables | Dashboard Design | Business Intelligence | KPI Development | Analytical Thinking

About

Superstore USA Sales Analysis using Excel and Tableau. Built interactive dashboards to analyze sales, profit, regional performance, and discount impact. Dataset includes both historical and updated data, enabling trend comparison and business performance evaluation. Demonstrates skills in data cleaning, KPI creation, and data visualization.

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