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🧸 Reveue Analysis of Toy Shop

📌 Project Objective

This project focuses on analyzing Revenu data from a toy shop to generate actionable insights. It involves cleaning messy data, normalizing it into a star schema, creating an effective data model, and building an interactive dashboard in Power BI.


Tools & Technologies Used

  • Power BI
  • Power Query
  • DAX (Data Analysis Expressions)

Project Workflow

🔹 1. Data Cleaning

  • Raw data contained blank rows, blank columns, and was in an unstructured format.
  • Utilized Power Query Editor to:
    • Remove nulls and irrelevant columns.
    • Rename columns and ensure consistent formatting.
    • Set correct data types.

🔹 2. Data Normalization

  • Transformed the flat-file structure into a star schema for optimized data modeling.
  • Created the following tables:

Fact Table:

  • Fact_Sales: Includes sales metrics like Revenue, Quantity, Profit, along with keys for Date, Store, and Product.

Dimension Tables:

  • Dim_Store: Store attributes such as Name, Type, Region.
  • Dim_Region: Region names and hierarchy.
  • Dim_Date: A calendar table for time-based analysis.

🔹 3. Data Modeling

  • Established relationships:

    • Fact_SalesDim_Store
    • Fact_SalesDim_Region
    • Fact_SalesDim_Date
  • Used one-to-many relationships and ensured referential integrity.!

  • Snip_dataModel

🔹 4. KPI Metrics Implemented

  • Total Revenue vs Previous Month
  • Total Quantity vs Previous Month
  • Total Profit vs Previous Month

Implemented using DAX measures such as PREVIOUSMONTH(), CALCULATE(), and DATEADD() for time intelligence.


🔹 5. Key Visuals & Insights

  • Revenue Trend by Weekdays
  • Store Type Revenue Share
  • Top Performing Product vs Others
  • Top Performing Store

🚧 Challenges

  • Creating a dynamic calculation to display:
    • Top N Product and group others as "Others"
    • Top N Store.

Project ToyReveue

✅ Final Outcome

  • Delivered an interactive and business-focused Power BI dashboard.
  • Enabled month-over-month comparison of sales KPIs.
  • Identified key revenue drivers and top-performing entities.
  • Facilitated data-driven decisions for store and product strategies.

About

Comprehensive analysis for Company's Business UseCases, enabling insights into different KPI and allowing to take data drive decisions.

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