fix(seo): summary_large_image social card + home og:image, drop title em-dash#20
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Social share cards rendered as the tiny bild-less "summary" thumbnail because twitter:card was never set and no og:image existed on the home page. Add a generated 1200x630 card (next/og) as the default og:image in the root layout and set twitter:card=summary_large_image. twitter.images is omitted so X falls back to og:image, letting destination pages keep their own /api/og/destination card without touching twitter. Also drop the em-dash from the SEO-visible title override in the marketing landing page and from meta.title/meta.ogTitle in all four locales (en/de/es/fr), per the no-em-dash copy rule. Co-Authored-By: Claude <noreply@anthropic.com>
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Problem
(Website-Audit state.md 2026-07-02 + 2026-07-03)
og:imageand notwitter:card, so X/Twitter fell back to the tiny bild-lesssummarythumbnail and other platforms rendered shared links without a preview image. A CTR leak on exactly the off-page channels (Reddit/X/Slack/WhatsApp/AlternativeTo/listicles) where we want reach.meta.title/meta.ogTitlein all four locales readPackedPlaces.com — See How Crowded..., an em-dash on the SEO-visible<title>andog:title, against the no-em-dash copy rule.What was built
GET /api/og: a generated 1200x630 default card (next/ogImageResponse), mirroring the existing/api/og/destination/[slug]route (same paper background, grid, Fraunces, shared crowd palette). Shows the brand, the tagline, and a quiet-to-packed crowd ramp built fromcrowd-palette.openGraph.imagesnow points at/api/og(resolved against the existingmetadataBase), andtwitter.card = summary_large_imagewith title/description.twitter.imagesis intentionally omitted so X falls back toog:image; destination pages that already set their ownog:imagetherefore get the correct large card automatically, without needing to touch twitter..com —changed to.com:in(marketing)/page.tsxand inmeta.title+meta.ogTitleacrossen/de/es/fr.What was verified
npx tsc --noEmit: clean.npx eslinton the touched files: clean.next build: compiles successfully (7.1s), then OOM-killed in the TypeScript phase in this memory-limited environment (exit 137), so full build output is not available here; tsc + eslint stand in as verification. The new/api/ogroute uses the samenext/ogAPI as the already-shipped destination OG route.Co-Authored-By: Claude noreply@anthropic.com