Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

• Query Bing Ads performance using natural language
• Analyze keyword and audience performance
• Generate detailed performance reports
• Track ROAS across Microsoft Search Network
• Get AI recommendations for campaign optimization

Installation

Claude

1. Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
3. Paste the URL and click Add
4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "microsoft-ads": {
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Action	Description
get_ad_extension_associations	Get ad extension associations for specific entities
get_ad_extensions	Get ad extensions for an account by type
get_ad_group_criterions	Get targeting criteria for an ad group
get_ad_groups	Get ad groups for a campaign
get_ads	Get ads for an ad group
get_asset_groups	Get asset groups for a Performance Max campaign
get_audiences	Get audience lists for an account
get_bid_strategies	Get portfolio bid strategies for an account
get_budgets	Get shared budgets for an account
get_campaign_criterions	Get targeting criteria for a campaign
get_campaigns	Get campaigns for an account
get_conversion_goals	Get conversion goals for an account
get_experiments	Get campaign experiments for an account
get_keywords	Get keywords for an ad group
get_label_associations	Get label associations for specific entities
get_labels	Get labels for an account
get_negative_keywords_by_entity_ids	Get negative keywords associated with campaigns or ad groups
get_shared_entities	Get shared negative keyword lists for an account
get_shared_entity_associations	Get associations between shared entities and campaigns
get_shared_list_items	Get items (negative keywords) in a shared list
get_uet_tags	Get Universal Event Tracking tags for an account
get_videos	Get videos from the account's video library with their processing status, by id or all active ones
poll_report_status	Poll for report generation status and fetch data when ready
search_accounts	Search for advertising accounts the user has access to
submit_account_performance_report	Submit an account performance report request
submit_ad_group_performance_report	Submit an ad group performance report request
submit_ad_performance_report	Submit an ad performance report request
submit_age_gender_audience_report	Submit an age and gender audience report request
submit_audience_performance_report	Submit an audience performance report request
submit_campaign_performance_report	Submit a campaign performance report request
submit_geographic_performance_report	Submit a geographic performance report request
submit_goals_and_funnels_report	Submit a goals and funnels report request
submit_keyword_performance_report	Submit a keyword performance report request
submit_search_query_performance_report	Submit a search query performance report request
submit_user_location_performance_report	Submit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions

Action	Description
add_ad_extensions	Create ad extensions in an account
add_ad_group_criterions	Add targeting criteria to ad groups (location, device, demographics, audience, etc.)
add_ad_groups	Create new ad groups in a campaign
add_ads	Create new ads in an ad group
add_asset_groups	Create asset groups for Performance Max campaigns
add_audience_groups	Create audience groups for targeting
add_audiences	Create audience lists (remarketing, customer match, etc.)
add_bid_strategies	Create portfolio bid strategies
add_budgets	Create new shared budgets in an account
add_campaign_conversion_goals	Associate conversion goals with campaigns
add_campaign_criterions	Add targeting criteria to campaigns (location, device, demographics, etc.)
add_campaigns	Create new campaigns in an account
add_conversion_goals	Create conversion goals for tracking
add_conversion_value_rules	Create conversion value rules for adjusting conversion values
add_data_exclusions	Create data exclusions to exclude time periods from bid strategy learning
add_experiments	Create campaign experiments for A/B testing
add_keywords	Create new keywords in an ad group
add_labels	Create new labels in an account
add_list_items_to_shared_list	Add negative keywords to an existing shared list
add_negative_keywords_to_entities	Add negative keywords to campaigns or ad groups
add_seasonality_adjustments	Create seasonality adjustments to inform bid strategies of expected conversion rate changes
add_shared_entity	Create a shared negative keyword list
add_uet_tags	Create Universal Event Tracking tags for conversion tracking
add_videos	Upload videos to the account's video library from direct-download URLs; returns their VideoIds
apply_customer_list_items	Add or remove items from a customer list audience
apply_hotel_group_actions	Apply add/update/delete actions to hotel group nodes
apply_offline_conversion_adjustments	Adjust previously submitted offline conversions
apply_offline_conversions	Submit offline conversion data
apply_product_partition_actions	Apply add/update/delete actions to product partition nodes in a Shopping campaign
delete_keywords	Delete keywords from an ad group
delete_list_items_from_shared_list	Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations
delete_negative_keywords_from_entities	Remove specific negative keywords, by id, from campaigns or ad groups
set_account_properties	Set account-level properties (auto-tagging, tracking templates, etc.)
set_ad_extension_associations	Associate ad extensions with campaigns or ad groups
set_label_associations	Associate labels with campaigns, ad groups, ads, or keywords
set_negative_sites_to_ad_groups	Set negative site URLs for ad groups (replaces existing)
set_negative_sites_to_campaigns	Set negative site URLs for campaigns (replaces existing)
set_shared_entity_associations	Associate shared negative keyword lists with campaigns
update_ad_extensions	Update existing ad extensions
update_ad_group_criterions	Update targeting criteria on ad groups
update_ad_groups	Update existing ad groups
update_ads	Update existing ads
update_asset_groups	Update existing asset groups
update_audience_groups	Update existing audience groups
update_audiences	Update existing audience lists
update_bid_strategies	Update existing portfolio bid strategies
update_budgets	Update existing shared budgets
update_campaign_criterions	Update targeting criteria on campaigns
update_campaigns	Update existing campaigns
update_conversion_goals	Update existing conversion goals
update_conversion_value_rules	Update existing conversion value rules
update_data_exclusions	Update existing data exclusions
update_experiments	Update existing experiments
update_keywords	Update existing keywords
update_labels	Update existing labels
update_seasonality_adjustments	Update existing seasonality adjustments
update_uet_tags	Update existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Microsoft Ads campaigns performing this month?"

Keyword Analysis

"What are my top converting keywords on Bing?"

Generate Reports

"Generate a keyword performance report for the last 30 days"

Audience Performance

"Show me performance by age and gender demographics"

Geographic Analysis

"Which locations have the best ROAS?"

Supported Metrics

Metric	Description
Impressions	Total ad impressions
Clicks	Total ad clicks
CTR	Click-through rate
CPC	Cost per click
Conversions	Tracked conversions
ROAS	Return on ad spend
Quality Score	Keyword quality rating
Impression Share	Share of available impressions

Why Microsoft Ads MCP?

For Search Marketers

• Bing insights - Often overlooked search channel
• Lower CPCs - Typically cheaper than Google
• Comprehensive reports - 10+ report types available

For B2B Marketers

• LinkedIn targeting - Professional audience data
• Decision makers - Job title and company targeting
• Enterprise reach - Windows and Office users

For Agencies

• Multi-account management - Handle client portfolios
• Automated reporting - Generate any report type
• Cross-platform comparison - Bing vs Google insights

Security & Privacy

• Official Microsoft Advertising API - Direct integration with Microsoft's API
• OAuth 2.0 - Secure Microsoft authentication

Pricing

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Search Advertising MCP Servers

• Google Ads MCP - Google search advertising
• Google Search Console MCP - SEO analytics

B2B & Analytics MCP Servers

• LinkedIn Ads MCP - B2B advertising
• Google Analytics MCP - Website analytics

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: support@insightfulpipe.com

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License

MIT License - see LICENSE for details.