I build the product and the story around it.
I'm Eric (Hyunjun Kim), studying Marketing & Information Systems at HKUST. I start with who a product is for, what it needs to do and why someone would choose it.
On my independent projects, I carry that thinking from research and positioning into product planning, interface design, frontend and backend development, testing and product marketing. I plan the work, build the experience and shape how it reaches people.
I also contribute to language-learning software with HKUST's Center for Language Education. XiYouQuest, a team project I contribute to, won 1st Place at the 2026 HKUST GenAI Hackathon.
LinkedIn · All projects & my contributions
Three examples of how I connect a product's purpose, the experience of using it and the story that introduces it.
A conversation card game for the moment after a choice. Open a room, turn over a question and discover how differently everyone sees it.
My role: Independent concept, product planning, interface design, development and product presentation.
Try it: Playable in your browser.
Play Say-On · Watch the film · Explore the project
A shared teaching workspace that brings course materials, practice and progress together.
My contribution: Learning workflows, interface work, backend integration and testing, assessment materials, analysis and university sign-in integration.
Access: A university team project with institutional access; the public showcase explains the work.
A personal atlas connecting your photographs with places across Hong Kong, alongside illustrated cards of its stations, landmarks and islands.
My role: Independent product direction, design, engineering and showcase development.
Status: In development; explore the current product through its showcase.
Watch the film · Explore KOWLO
I research before committing to a direction, review the full brief and make the proposed experience visible before building. I check the result against its purpose, refine it through feedback and keep useful decisions in a linked knowledge base.
ChatGPT supports research, planning and building; Claude helps refine the design details and finish the work. I set the direction, coordinate the process and review the results.
See the full project collection and my contribution to each.
Away from the screen, I sing in a band.