I turn complex marketplace, data, and delivery problems into products—and operating systems—that create measurable value.

Across 11 years in creator commerce, I grew from hands-on product architect to executive portfolio leader. I have helped shape a platform serving 250K+ creators and 5K+ brands, with more than $30B in attributed sales, while building leaders, product systems, and cross-functional teams that can keep learning after launch.

• Product leadership: strategy, organizational design, coaching, and measurable accountability.
• Agentic systems: explicit permissions, evaluations, quality floors, human checkpoints, and cost/latency/quality trade-offs.
• Platforms and marketplaces: creator commerce, monetization, data products, feedback loops, and multi-sided customer journeys.
• From ambiguity to execution: a six-stage AI-enabled development system that reduced Ideation-to-Development-start time from eight weeks to four for initiatives not requiring new user research.

Portfolio · Resume · Featured case study · Public AI skills · LinkedIn

• Shopify-enabled Creator Gifting — I turned a manual product-seeding bottleneck into a scalable commerce workflow that broadened creator access and helped brands use more allocated inventory without adding proportional coordination. Creators selected from brand-approved products, Shopify handled gift-tagged orders through the brand's normal fulfillment process, and brands kept control of creator fit, inventory, economics, and performance. A 3-week feasibility integration built with a staff engineer and tested with 5 enterprise brands reduced active brand-team handling time by approximately 95% per collaboration and supported approximately 10x program scale.
• Executive product portfolio — leadership approach, selected outcomes, case studies, writing, and public-safe product playbooks.
• Handy Dandy AI Skills — reusable agent operating contracts for strategy, discovery, analytics, decision-making, and execution.

AI-centric Principal Product Manager, Director of Product, VP Product, and Head of Product roles where I can combine executive judgment with a meaningful player-coach mandate—especially across agentic products, marketplaces, data platforms, commerce, energy, defense or drone technology, and public-service platforms.

I am based in Traverse City, Michigan, and open to remote, hybrid, and relocation discussions for the right opportunity.