- 👋 Hi, I’m @BasLinders, released in 1981, married to Lisette and I live in the Netherlands.
- 👀 I’m interested in metal music, fitness, Dungeons & Dragons, videogames, data science (and obviously programming).
- 🌱 I’m constantly looking to learn everything there is to know about inferential statistics, differential calculus and machine/deep learning.
- 📫 How to reach me: Drop me a message on Linkedin.
- 😄 Pronouns: he/him.
- ⚡ Fun fact: I used to teach the German language to high school kids before I joined the marketing and data fields.
Skills & languages
- Machine Learning / building and evaluation of models (predictive modeling/forecasting)
- Inferential statistics (specifically in the context of online controlled experiments)
- Causal Inference techniques (causal impact estimation, propensity score matching, difference-in-difference analysis, etc)
- Process mining (PM4Py)
- Data Querying
- Coding languages: Python/Cython, R, SQL, Javascript
- Markup and styling languages: HTML, CSS (basics), markdown, LaTeX (basics)
- AI engineering: I built Grimoire AI — a domain-agnostic, hybrid language model that uses Semantic Embeddings for retrieval and uses a custom-built decoder transformer for full conversational coherence. It is ~25M parameters (with presets for 85M and 512M parameters) and is developed to be able to run on CPU, with GPU (CUDA) support if available.
Professional experience in Data Science
- Experimentation & Data Scientist @ Happy Horizon
- Experimentation & Data Science @ Evoworks E-commerce marketing
Projects shipped @ Happy Horizon
- Hexkit — An experimentation analysis toolkit, partly fueled by First Order Engine, which I created for it
- Haedakit — Advanced exploratory analysis toolkit for product managers and optimization strategists
- Causekit — Causal inference methods toolkit for CRO teams
Professional experience in Marketing
- CRO Specialist @ Happy Horizon
- Product Owner CRO @ Happy Horizon
- CRO Specialist @ Evoworks E-commerce Marketing
- Allround Digital Marketing Specialist @ Evoworks E-commerce marketing
- PPC Specialist @ NHA Distance Learning
- Online Marketer @ X-com e-commerce agency



