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title Introduction to Topo: AI-Powered B2B Sales Outreach
sidebarTitle Introduction
description Topo finds your ideal prospects, crafts personalized multi-channel sequences, and tracks every engagement — so your team can focus on closing deals.

Topo is an AI-powered B2B outreach platform built for modern sales teams. It eliminates the manual grind of prospecting by automatically discovering leads that match your ideal customer profile, enrolling them in personalized email and LinkedIn sequences, and surfacing the hottest opportunities the moment they engage. From your first sequence to a fully automated outreach engine, Topo handles the repetitive work so your team can spend more time having real conversations.

How Topo works

Topo follows a three-stage workflow that takes you from a blank slate to a live, measurable outreach program in minutes:

  1. Find leads — Describe your target audience in plain language or apply filters. Topo searches across LinkedIn, PeopleSearch, Exa, and other providers to surface a curated list of matching prospects for your review.
  2. Run sequences — Approved leads are automatically enrolled in a multi-step outreach sequence combining personalized emails, LinkedIn messages, connection invites, and manual follow-up tasks — all spaced according to your sending schedule.
  3. Track engagement — Every send, open, click, and reply is captured in the activity feed. Contacts that reach a high engagement threshold are flagged as Hot Leads so you always know who to prioritize.

Key features

Use a natural-language prompt or structured filters to discover prospects across multiple data providers — then review and approve before outreach begins. Build multi-step outreach playbooks that mix emails, LinkedIn messages, and manual tasks with intelligent scheduling and daily send limits. Manage all your manual follow-up tasks and inbound replies in one unified inbox so nothing falls through the cracks. Let the Topo AI agent generate outreach strategies, write message templates, and fine-tune your sequences based on what's working. Surface intent indicators — job changes, funding rounds, new technology adoption — for the contacts and companies most likely to convert.

Integrations and API

Topo connects to the rest of your stack so you never have to manage data in silos:

  • CRM sync — Topo can sync contacts and companies bidirectionally with your CRM (e.g., HubSpot), keeping both systems in agreement automatically.
  • Slack notifications — Get real-time alerts for hot leads, replies, and important activity events directly in your team's Slack workspace.
  • Public API — Every major resource in Topo — contacts, sequences, activities, and more — is accessible through a versioned REST API. Use it to push leads from your own systems, pause or stop sequences programmatically, or pull engagement data into your BI tools. See the API Reference to get started.

Browser extension

The Topo browser extension lets you capture leads directly from LinkedIn profiles and company websites without leaving your browser. Any contact you save is instantly available in Topo for review and enrollment — perfect for on-the-fly prospecting during research sessions.

Install the browser extension early. It's one of the fastest ways to seed your first sequence with high-quality leads you've personally vetted.