Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.

End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.

Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.

SQL analysis of free trial conversion metrics, regional performance, and revenue impact across a 1-month subscription product.

Product funnel analysis for Metrocar ride-sharing app.

Marketing funnel and lead conversion analysis using the Bank Marketing Dataset. Includes conversion insights, drop-off analysis, and channel performance evaluation.

End-to-end customer funnel and revenue leakage analysis using SQL and Python

Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.

E-commerce analytics dashboard for reviewing conversion flow, product signals, and customer behavior.

Trial Activation & Conversion Analysis a workforce management platform covering scheduling

Marketing Funnel & Conversion Analytics Dashboard using Python and Power BI. Analyzed customer conversion journeys, funnel performance, campaign outcomes, and marketing KPIs through data cleaning, preprocessing, and interactive dashboard visualization.