Many sites use Programmatic header bidding like prebid.js etc. that callouts multiple ad request and fetches high paying ads by doing quick auction. AMP RTC Config enables us to use header bidding - https://github.com/ampproject/amphtml/blob/master/extensions/amp-a4a/rtc-documentation.md Some references - https://medium.com/ampfuel/better-than-header-bidding-amp-rtc-fc54e80f3999 http://prebid.org/formats/amp.html
Many sites use Programmatic header bidding like prebid.js etc. that callouts multiple ad request and fetches high paying ads by doing quick auction.
AMP RTC Config enables us to use header bidding -
https://github.com/ampproject/amphtml/blob/master/extensions/amp-a4a/rtc-documentation.md
Some references -
https://medium.com/ampfuel/better-than-header-bidding-amp-rtc-fc54e80f3999
http://prebid.org/formats/amp.html