Reducing friction for non-crypto property owners in the address-claiming flow

[donnagifts]

Hi SkyTrade team,

I’m Chaimae, a Web3 and RWA marketer applying for the Marketing role. I went through the onboarding and address-claiming flow on app.sky.trade and wanted to share some structured feedback and ideas from a “property owner first, crypto-native second” perspective.

1. Overall impression

The core narrative is strong: “turn your unused airspace into income” and “connect property owners with drone operators”. The value prop is genuinely disruptive and the concept is well supported by your website, blog and investor/social proof.

In the app, the high-level journey of:
landing → address search → defining airspace → confirming → claim
is clear enough for a crypto user, but can feel intimidating for a typical US/UK homeowner who:

• has never heard of “air rights” before,
• is unfamiliar with wallets, points, or on-chain interactions,
• and is naturally wary of anything that might affect their property title.

My suggestions focus on making the flow simpler and safer-feeling for that person.

2. Make the entry point “What is my roof worth?” instead of “join a platform”

For non-crypto property owners, the most powerful hook is not “claim your air rights on-chain”, it’s:

“Your roof can generate passive income. Check how much in 30 seconds.”

Concrete ideas:

• Give the Air Rights Valuator / calculator a more prominent role in the first steps.
• Lead with address + quick estimate (“your air rights in this area could be worth ~$X/year”) and only then guide into the full claim flow.
• Make it obvious that they can just explore first, without committing to a full on-chain claim yet.

This reduces cognitive load: first they understand the upside, then they’re more willing to complete a more complex flow.

3. Trust-first, crypto-second onboarding

Right now, the product, brand and token/points aspects are mixed together. For a homeowner, that can trigger “this looks like an airdrop farm” rather than “this is a serious legal/financial product”.

Suggestions:

• Separate personas at the first decision point:

  • “I’m a property owner or landlord – I want to claim my air rights.”
  • “I’m a trader or crypto user – I want to explore and speculate on air rights.”

• On the property-owner path:

  • Delay wallet/crypto language as long as possible.
  • Make the first screens about legal clarity and safety:
    • “We create a digital record of your low-altitude air rights.”
    • “We don’t change your property title; we help you license your airspace.”
    • “You stay in control of when and how it is used.”

• Add a very visible reassurance near any wallet/crypto step:

  • “This step does not move funds or change ownership of your property.”
  • “It simply links your digital account to your air rights so we can route payments.”

This alone will reduce drop-off from “skeptical but curious” owners.

4. Address & airspace selection: hand-holding for “non-technical” users

From the perspective of a homeowner, the map interaction can still feel unclear:

• Is SkyTrade claiming just the outline of my roof?
• How do you deal with apartments and multi-owner buildings?
• What if the map is slightly off?

Ideas to reduce friction:

• Add a 3–4 step visual progress bar through the claiming journey:

  1. Find your property
  2. Confirm your roof/airspace
  3. Set preferences (rent/sell, availability)
  4. Review & claim

• When they select their address, show a clear, highlighted “this is the area we are talking about” with simple language:

  • “This polygon approximates your low-altitude airspace. It does not change your legal property boundaries.”

• Add microcopy for complex cases (apartments, condos, HOAs) with a CTA:

  • “Own an apartment or unit in a shared building? → See how SkyTrade handles shared air rights.”

This kind of hand-holding matters a lot more for “normal” owners than for airdrop farmers.

5. Social proof & education inside the app, not only on the website

Your main website already has strong social proof (investors, partners, blog content). Many owners, however, will enter directly via a link or ad and land on the app without seeing the homepage.

Suggestions:

• Bring 1–2 strongest proof points directly into the onboarding screens:
  • “Backed by [X, Y] and supported by [Z]”
  • “As seen in [publication / partner]”
• Add a “Learn more” drawer with:
  • 2–3 FAQ cards (e.g. “Is this legal?”, “Will this affect my mortgage?”, “How do I get paid?”)
  • Links to 1–2 short, non-technical blog posts about air rights and drones.

This builds the confidence needed to finish the flow.

6. Growth experiments specifically for US/UK property owners

Here are a few experiments I’d run to drive claims in US/UK markets and validate channels/personas:

1. Hyper-local pilots per city / ZIP code

   • Choose 1–2 neighbourhoods (e.g. one London borough and one US city district).
   • Run simple Meta/Google campaigns:
     • “Drones are flying over your street. Are you getting paid?”
     • “Check if your roof can earn you money from drone deliveries.”
   • Landing page: calculator first → guided claim flow.
   • KPI: cost per successful claim and % of owners who complete KYC and keep their account active.

2. Partnership path with property managers and HOAs

   • Dedicated path in the app: “Bulk claim for multiple properties.”
   • Co-branded webinars / town halls with property associations:
     • “How to turn low-altitude airspace into an additional income stream for your building.”

3. Referral loops around “corridors of claimed airspace”

   • Once an owner in a given street/building claims their air rights, reward them for bringing neighbours:
     • Extra SKY points or higher share of future fees for early corridor creators.
   • Visual feedback in the product:
     • “You’ve helped secure X% of your street’s airspace” → powerful social signal.

7. Why this matters

For crypto users, the current UX is already “good enough”: they’ll tolerate friction, they understand tokens, and they know how to navigate Web3 products.

For a mainstream property owner – who doesn’t wake up thinking about air rights, drones or Solana – the bar is different:

• They need clear upside in their language (“extra income from something you already own”),
• legal and financial reassurance,
• and a flow that feels as simple and safe as opening an online bank account.

By shifting the first screens to “calculator + trust + clarity” and deferring complexity, SkyTrade can:

• improve conversion from curiosity → claimed address,
• attract more serious property owners instead of just airdrop hunters,
• and build a defensible moat of real, verified air rights inventory.

Happy to refine these ideas or help design experiments in more detail.