Increase Online Presence

[DerekCorniello]

Marketing & Community Presence

Goal

Establish a lightweight but professional public presence for Mux that grows awareness, attracts contributors, and documents development without significantly reducing engineering time.

---

Platforms

• Create a LinkedIn Company Page
• Create an X (Twitter) account
• Create a Discord server
• Add a blog to mux-lang.dev
• Link all platforms from the website and GitHub organization

---

Discord

Start small.

Suggested channels:

• #announcements
• #general
• #language-design
• #compiler-dev
• #help
• #showcase
• #off-topic

Avoid adding dozens of channels until the community grows.

---

Blog

The blog should become the canonical place for long-form updates.

Potential posts:

• Release announcements
• Design decisions
• Compiler architecture
• Pattern matching implementation
• Ownership model
• LLVM / Cranelift backend work
• Performance improvements
• Development logs
• Contributor spotlights

Every significant feature should ideally have a corresponding blog post.

---

Social Media Strategy

LinkedIn

Manual posts.

Use for:

• Major milestones
• Interesting compiler work
• Lessons learned
• Release announcements
• Conference talks / presentations

Whenever possible, publish collaborative posts between the Mux page and personal LinkedIn account.

---

X

Mix automated and manual posts.

Automatic:

• Releases
• Changelogs
• Version announcements
• Blog post announcements

Manual:

• Screenshots
• Development progress
• Compiler internals
• Interesting bugs
• Polls / community questions

---

Cross-posting / Automation Investigation

Objective

Write content once, publish it everywhere.

Potential pipeline:

Blog Post
      │
      ▼
Website RSS Feed
      │
      ├────────────► X
      ├────────────► LinkedIn
      ├────────────► Discord
      └────────────► GitHub Discussions (optional)

or

GitHub Release
      │
      ▼
Generate Release Notes
      │
      ├────────► Blog
      ├────────► X
      ├────────► Discord
      └────────► LinkedIn (manual review)

Things to investigate

• GitHub Actions → automatically publish release announcements
• GitHub Actions → automatically publish blog posts
• GitHub Actions → automatically announce releases in Discord
• GitHub Actions → automatically post release announcements to X
• RSS feed → automatically syndicate blog posts
• Cross-posting tools (Buffer, Typefully, Publer, etc.)
• Self-hosted automation using GitHub Actions + APIs
• AI-generated platform-specific summaries from release notes
• Automatically update the homepage with the latest release/blog post

---

Ideal Workflow

Small Feature

Finish feature
      │
      ▼
Merge PR
      │
      ▼
Release
      │
      ▼
GitHub Action
      │
      ├── Publish changelog
      ├── Update website
      ├── Post to X
      ├── Post to Discord
      └── Draft LinkedIn post

Large Feature

Finish feature
      │
      ▼
Write blog post
      │
      ▼
Publish
      │
      ▼
Automatically announce on:
- X
- Discord
- Website homepage
- RSS feed

Manually publish:
- LinkedIn

---

Guiding Principles

• Marketing should never become a second full-time job.
• Engineering work should naturally produce marketing content.
• Long-form content lives on the blog.
• Social media points people back to the blog and documentation.
• Automate everything that does not benefit from a human touch.