diff --git a/catalogue/community/daocoding/amazon-dsp/amazon-dsp.rdf b/catalogue/community/daocoding/amazon-dsp/amazon-dsp.rdf new file mode 100644 index 00000000..053f70f0 --- /dev/null +++ b/catalogue/community/daocoding/amazon-dsp/amazon-dsp.rdf @@ -0,0 +1,619 @@ + + + + + Amazon DSP + Amazon's Delivery Service Partner program (launched 2018) as an ontology - the cleanest public example of a business-in-a-box: the franchisor supplies the brand, the demand, the playbook and a coach; the operator supplies leadership and a team. Growth means hiring drivers, not driving more routes yourself. The model is honest about its shape: startup around $10K, revenue potential $1M-$4.5M a year, and a hard fleet ceiling - every mechanic worth studying is on this map. + + + + + + + + Amazon + The franchisor side of the box: supplies brand trust, package demand, the playbook, the coach and the stations, plus negotiated deals on the whole setup: branded vans, maintenance and insurance, a fuel program, uniforms, handheld devices, DOT compliance, recruiting tools, payroll and accounting, health benefits, legal support. Support in motion: a dedicated Business Coach, an area manager, and an on-road assistance team. Note what it keeps - the customer relationship and the demand pipe. Every package delivered grows the platform; the operator's margin is set by contract. + πŸ…°οΈ + #FF9900 + + + + Candidate + Who Amazon recruits: leaders, not logistics experts - prior delivery experience is deliberately not required. The bet is character and coachability over resume; the selection process is deliberately intensive and lengthy, and successful candidates may pass through the Future DSP Program before receiving a rate card and offer. Around $10K in liquid capital and the drive to build a team is the bar. + πŸ™‹ + #8E44AD + + + + DSPOwner + The operator - a Candidate who was selected and trained. Their job is not driving; it is hiring, coaching and retaining drivers while running Amazon's system. The stage property tracks the ramp from training to a fully-scaled fleet. + πŸ§‘β€πŸ’Ό + #9B59B6 + + + + DSPBusiness + The owner's company - a real business with payroll, insurance and P&L, built inside Amazon's frame. Startup around $10K (a figure based on the first five vans); fully ramped means 20-40 vans and a team of 40-100 employees, with revenue potential of $1M-$4.5M and profit potential of $75K-$300K a year. The ceiling is part of the deal - study it, don't ignore it. + 🏒 + #BF7FD6 + + + + BusinessCoach + Assigned by Amazon to every DSP - the support structure that makes "no experience required" an honest promise. Weekly cadence, playbook enforcement, escalation path. + 🧭 + #E88B00 + + + + Playbook + The "box" in business-in-a-box: hiring, routing, safety, vehicle maintenance, payroll - decades of logistics practice compressed into a system the operator runs rather than invents. Two weeks of training to learn it: week one in a virtual classroom on the business, week two inside a delivery station working alongside existing owners. + πŸ“˜ + #D97706 + + + + Driver + The team the owner builds - drivers and helpers, hired, trained and paid by the DSP, not by Amazon. Headcount is the growth lever: an owner scales by adding drivers, not by driving more. + πŸ§‘β€βœˆοΈ + #2E86AB + + + + Van + The branded fleet asset - leased through Amazon's program, wearing Amazon's livery. The fleet cap (around 40) is what bounds the whole business. + 🚐 + #3498DB + + + + Route + The daily unit of work - assigned by Amazon, not chosen by the DSP. Demand flows from the franchisor; the operator staffs it. That direction of flow is the model's power and its leash. + πŸ—ΊοΈ + #5DADE2 + + + + Package + The thing delivered. Per-package economics are small and fixed; the business is volume, density and doing it ten thousand times without incident. + πŸ“¦ + #7FB3D5 + + + + DeliveryStation + The Amazon facility a DSP operates out of - packages arrive sorted, vans load at dawn. The DSP works inside Amazon's walls, literally. + 🏭 + #F5A623 + + + + Customer + The package recipient - and pointedly, Amazon's customer, not the DSP's. The operator owns the labor relationship; the franchisor owns the customer relationship. Notice who owns which. + 🏠 + #85C1E9 + + + + Scorecard + Amazon grades every DSP weekly - safety, quality, team health - into standings from Fantastic Plus down to Poor. The scorecard decides bonuses and, ultimately, whether the contract survives. Measurement is the franchisor's steering wheel. + πŸ“Š + #E67E22 + + + + Payout + How money reaches the DSP: a fixed monthly payment based on the number of vans operated, a route rate based on route length, a per-package rate on successful deliveries, and performance-linked bonuses. Fixed margins on assigned volume - the revenue is real and the ceiling is structural. + πŸ’΅ + #D4A017 + + + + + + + + programName + + + string + + + + programLaunched + + + date + + + + activePartners + + + Thousands of DSPs worldwide - the model duplicates + integer + + + + name + + + string + + + + priorLogisticsExperience + + + Deliberately not required - the program bets on leadership, not resume + boolean + + + + liquidCapital + + + USD + decimal + + + + ownerId + + + true + string + + + + name + + + string + + + + stage + + + selected,training,launch,ramping,fully_ramped + enum + + + + businessName + + + string + + + + startupCost + + + As low as roughly $10K - the deliberately low door + USD + decimal + + + + fleetSize + + + Capped around 40 vans - the structural ceiling + integer + + + + annualRevenue + + + $1M-$4.5M potential fully ramped + USD + decimal + + + + annualProfit + + + $75K-$300K potential fully ramped - the number the revenue line hides + USD + decimal + + + + serviceType + + + Standard and rural ramp to 20-40 vehicles; specialized to 10-30 + standard,rural,specialized + enum + + + + name + + + string + + + + dspPortfolio + + + integer + + + + scope + + + string + + + + trainingWeeks + + + Two weeks hands-on before launch + integer + + + + driverId + + + true + string + + + + name + + + string + + + + role + + + The brochure's own pair: drivers and helpers + driver,helper + enum + + + + certifiedAt + + + date + + + + vanId + + + true + string + + + + model + + + string + + + + branded + + + Amazon livery on someone else's balance sheet + boolean + + + + routeId + + + true + string + + + + stops + + + integer + + + + routeDate + + + date + + + + trackingId + + + true + string + + + + size + + + envelope,small,medium,large,oversize + enum + + + + stationCode + + + true + string + + + + city + + + string + + + + name + + + string + + + + address + + + string + + + + week + + + date + + + + standing + + + Amazon's actual tiers + fantastic_plus,fantastic,great,fair,poor + enum + + + + safetyScore + + + decimal + + + + amount + + + USD + decimal + + + + basis + + + Fixed base + variable rates + scorecard bonus: the whole margin structure + fixed_monthly,per_route,per_package,bonus + enum + + + + paidAt + + + date + + + + + + + + selects + + + Leaders, not logistics experts + one-to-many + amazon + candidate + + + + becomes + + + The transformation the whole program sells: ordinary person to business owner + one-to-one + candidate + dspowner + + + + founds + + + one-to-one + dspowner + dspbusiness + + + + coached by + + + many-to-one + dspowner + businesscoach + + + + provides + + + one-to-one + amazon + playbook + + + + follows + + + You do not invent the system; you run it + many-to-one + dspbusiness + playbook + + + + hires + + + The growth lever: scale by adding people, not by working more yourself + one-to-many + dspbusiness + driver + + + + leases + + + one-to-many + dspbusiness + van + + + + operates from + + + many-to-one + dspbusiness + deliverystation + + + + drives + + + many-to-many + driver + van + + + + runs + + + one-to-many + driver + route + + + + assigns + + + Demand flows from the franchisor - the operator staffs it, never sources it + one-to-many + amazon + route + + + + delivers + + + one-to-many + route + package + + + + reaches + + + many-to-one + package + customer + + + + keeps + + + The customer relationship stays with the franchisor - the deepest line on this map + one-to-many + amazon + customer + + + + pays + + + one-to-many + amazon + payout + + + + funds + + + many-to-one + payout + dspbusiness + + + + rates + + + many-to-one + scorecard + dspbusiness + + + + determines + + + Bonuses ride the standing; measurement is the steering wheel + one-to-many + scorecard + payout + + + diff --git a/catalogue/community/daocoding/amazon-dsp/metadata.json b/catalogue/community/daocoding/amazon-dsp/metadata.json new file mode 100644 index 00000000..c93f5d8b --- /dev/null +++ b/catalogue/community/daocoding/amazon-dsp/metadata.json @@ -0,0 +1,8 @@ +{ + "name": "Amazon DSP", + "description": "Amazon's Delivery Service Partner program as an ontology - the cleanest public example of a business-in-a-box: the franchisor supplies brand, demand, playbook and coach; the operator supplies leadership and a team, and grows by hiring drivers rather than driving more. Encodes the whole deal honestly: ~$10K startup, $1M-$4.5M revenue potential, the 40-van ceiling, weekly scorecards, and who keeps the customer relationship.", + "icon": "🚐", + "category": "general", + "tags": ["logistics", "franchise", "business-model", "last-mile", "entrepreneurship"], + "author": "daocoding" +}