diff --git a/apps/arstack_studio/CMakeLists.txt b/apps/arstack_studio/CMakeLists.txt
index ddfed8eb6..a5a678d06 100644
--- a/apps/arstack_studio/CMakeLists.txt
+++ b/apps/arstack_studio/CMakeLists.txt
@@ -41,6 +41,16 @@ qt_add_executable(arstack_studio
     ${ARSTACK_STUDIO_CORE_SOURCES}
 )
 
+# Studio-only branding: never use the root assets/ (Workbench) icons.
+set(ARSTACK_STUDIO_BRAND_DIR "${CMAKE_CURRENT_LIST_DIR}/../../assets/studio_icon")
+qt_add_resources(arstack_studio "studio_brand_icon"
+    PREFIX "/studio-brand"
+    BASE "${ARSTACK_STUDIO_BRAND_DIR}"
+    FILES
+        "${ARSTACK_STUDIO_BRAND_DIR}/android-chrome-192x192.png"
+        "${ARSTACK_STUDIO_BRAND_DIR}/android-chrome-512x512.png"
+)
+
 # S8 is intentionally a separate, headless executable. It links the same
 # production controller/worker sources as Studio but exposes no test command in
 # the release application. Friend-only seams let the harness inject deterministic
@@ -171,5 +181,14 @@ target_compile_definitions(arstack_session_harness PRIVATE
 )
 
 if(WIN32)
+    # PE resource gives ARStackStudio.exe its Explorer, shortcut and taskbar icon.
+    enable_language(RC)
+    set(ARSTACK_STUDIO_ICON_ICO "${ARSTACK_STUDIO_BRAND_DIR}/ARStackStudio.ico")
+    configure_file(
+        "${CMAKE_CURRENT_LIST_DIR}/packaging/ARStackStudioIcon.rc.in"
+        "${CMAKE_CURRENT_BINARY_DIR}/ARStackStudioIcon.rc"
+        @ONLY
+    )
+    target_sources(arstack_studio PRIVATE "${CMAKE_CURRENT_BINARY_DIR}/ARStackStudioIcon.rc")
     set_target_properties(arstack_studio PROPERTIES WIN32_EXECUTABLE TRUE)
 endif()
\ No newline at end of file
diff --git a/apps/arstack_studio/packaging/ARStackStudio.iss b/apps/arstack_studio/packaging/ARStackStudio.iss
index d0013daf6..e33848a44 100644
--- a/apps/arstack_studio/packaging/ARStackStudio.iss
+++ b/apps/arstack_studio/packaging/ARStackStudio.iss
@@ -23,6 +23,9 @@
   #define ProductRegistry "Software\ARStack61850\ARStack Studio"
 #endif
 
+; Resolve relative to this .iss file, independent of the compiler working dir.
+#define StudioIconFile AddBackslash(SourcePath) + "..\..\..\assets\studio_icon\ARStackStudio.ico"
+
 [Setup]
 AppId={#ProductId}
 AppName={#ProductName}
@@ -33,6 +36,8 @@ AppPublisherURL=https://github.com/masarray/arstack61850
 AppSupportURL=https://github.com/masarray/arstack61850/issues
 AppUpdatesURL=https://github.com/masarray/arstack61850/releases
 UninstallDisplayName={#ProductName}
+UninstallDisplayIcon={app}\ARStackStudio.exe
+SetupIconFile={#StudioIconFile}
 DefaultDirName={localappdata}\Programs\{#ProductFolder}
 DefaultGroupName={#ProductName}
 OutputBaseFilename={#ProductOutput}
diff --git a/apps/arstack_studio/packaging/ARStackStudioIcon.rc.in b/apps/arstack_studio/packaging/ARStackStudioIcon.rc.in
new file mode 100644
index 000000000..69500dcb6
--- /dev/null
+++ b/apps/arstack_studio/packaging/ARStackStudioIcon.rc.in
@@ -0,0 +1,2 @@
+// Studio-only Windows PE icon. CMake expands the absolute ICO path.
+1 ICON "@ARSTACK_STUDIO_ICON_ICO@"
diff --git a/apps/arstack_studio/src/main.cpp b/apps/arstack_studio/src/main.cpp
index f208cd705..d53ca895b 100644
--- a/apps/arstack_studio/src/main.cpp
+++ b/apps/arstack_studio/src/main.cpp
@@ -17,6 +17,7 @@
 #include <QEventLoop>
 #include <QFile>
 #include <QGuiApplication>
+#include <QIcon>
 #include <QPointer>
 #include <QQmlApplicationEngine>
 #include <QQuickWindow>
@@ -446,6 +447,10 @@ int main(int argc, char* argv[]) {
     QCoreApplication::setApplicationName(QStringLiteral("ARStack Studio"));
     QCoreApplication::setApplicationVersion(QStringLiteral(ARSTACK_STUDIO_VERSION));
 #endif
+    QIcon studioIcon;
+    studioIcon.addFile(QStringLiteral(":/studio-brand/android-chrome-192x192.png"));
+    studioIcon.addFile(QStringLiteral(":/studio-brand/android-chrome-512x512.png"));
+    app.setWindowIcon(studioIcon);
 
     // S6 ownership starts before any firmware process, QML object, or serial
     // worker exists. A second Studio process therefore cannot race for the
diff --git a/assets/studio_icon/ARStackStudio.ico b/assets/studio_icon/ARStackStudio.ico
new file mode 100644
index 000000000..b8289491c
Binary files /dev/null and b/assets/studio_icon/ARStackStudio.ico differ