diff --git a/ci/tasks/bump-image-digest.sh b/ci/tasks/bump-image-digest.sh
index a2d1f7ee5..48a3d3b45 100755
--- a/ci/tasks/bump-image-digest.sh
+++ b/ci/tasks/bump-image-digest.sh
@@ -19,6 +19,16 @@ yq -i e '.galoy.images.mongodbMigrate.digest = strenv(migrate_digest)' ./charts/
 yq -i e '.galoy.images.websocket.digest = strenv(websocket_digest)' ./charts/flash/values.yaml
 yq -i e '.appVersion = strenv(app_version)' ./charts/flash/Chart.yaml
 
+# Bump the chart's own semver patch on every image bump. This is load-bearing
+# for the deploy: package-releases.sh publishes with `helm push ... | grep -v
+# "already exists"`, so if `version` is unchanged the push silently no-ops and
+# the OCI registry keeps the stale chart — a terraform apply then re-pulls the
+# old image. A fresh patch version means every image bump is a distinct,
+# publishable, deployable chart. Was previously a manual edit.
+export chart_version=$(yq e '.version' ./charts/flash/Chart.yaml)
+export new_chart_version=$(echo "${chart_version}" | awk -F. '{ printf "%d.%d.%d", $1, $2, $3 + 1 }')
+yq -i e '.version = strenv(new_chart_version)' ./charts/flash/Chart.yaml
+
 if [[ -z $(git config --global user.email) ]]; then
   git config --global user.email "bot@flash.io"
 fi
@@ -31,5 +41,5 @@ fi
   git merge --no-edit ${BRANCH}
   git add -A
   git status
-  git commit -m "chore(deps): bump flash image to '${digest}'"
+  git commit -m "chore(deps): bump flash image to '${digest}' (chart ${new_chart_version})"
 )