diff --git a/src/contactLink.test.ts b/src/contactLink.test.ts
index 953a897..f3e1aa7 100644
--- a/src/contactLink.test.ts
+++ b/src/contactLink.test.ts
@@ -167,6 +167,27 @@ describe('contact link localization', () => {
     }
   })
 
+  it('renders Arabic right to left on both routes', async () => {
+    const title = 'افتح جهة الاتصال هذه في WitnessWork'
+    for (const path of ['/c', `/c/${PAYLOAD}`]) {
+      const response = await request(path, {
+        headers: { 'Accept-Language': 'ar-SA,ar;q=0.9,en;q=0.5' },
+      })
+      expect(response.status).toBe(200)
+      expect(response.headers.get('content-language')).toBe('ar')
+      const page = await response.text()
+      expect(page).toContain('<html lang="ar" dir="rtl">')
+      expect(page).toContain(`<title>${title}</title>`)
+      expect(page).toContain(`<h1>${title}</h1>`)
+      expect(page).toContain('<meta property="og:locale" content="ar_AR">')
+      expect(page).toContain('>احصل على WitnessWork</a>')
+      expect(page).toContain('>فتح التطبيق (مثبّت بالفعل)</a>')
+      expect(ogUrl(page)).toBe(CANONICAL_URL)
+      expect(page.slice(0, page.indexOf('</head>'))).not.toContain(PAYLOAD)
+    }
+    expect(await html('/c?lang=en-us')).toContain('<html lang="en-us">')
+  })
+
   it('translates instructions, buttons, descriptions and image labels', async () => {
     const response = await request('/c', { headers: { 'Accept-Language': 'es-MX' } })
     const page = await response.text()
@@ -199,6 +220,9 @@ describe('contact link localization', () => {
     ['zh-Hans-TW', 'zh-hans-cn'],
     ['zh-CN', 'zh-hans-cn'],
     ['zh', 'zh-hans-cn'],
+    ['ar', 'ar'],
+    ['ar-EG', 'ar'],
+    ['xx, AR-sa;q=0.6', 'ar'],
     ['*', 'en-us'],
     ['xx-XX', 'en-us'],
     ['constructor, __proto__', 'en-us'],
@@ -207,7 +231,7 @@ describe('contact link localization', () => {
       headers: header ? { 'Accept-Language': header } : undefined,
     })
     expect(response.headers.get('content-language')).toBe(locale)
-    expect(await response.text()).toContain(`<html lang="${locale}">`)
+    expect(await response.text()).toContain(`<html lang="${locale}"`)
   })
 
   it('normalizes explicit language and falls back safely for invalid values', async () => {
diff --git a/src/contactLink.ts b/src/contactLink.ts
index 3163588..f8229a9 100644
--- a/src/contactLink.ts
+++ b/src/contactLink.ts
@@ -3,6 +3,7 @@ import { HTTP_STATUS } from './config'
 import { apiError } from './errors'
 import { nameTransactionAfterRoute } from './sentry'
 import {
+  contactLinkDirection,
   contactLinkTranslations,
   resolveContactLinkLocale,
   type ContactLinkLocale,
@@ -180,10 +181,12 @@ function renderFallbackPage(locale: ContactLinkLocale, openAppLink: string): str
   const description = escapeHtml(messages.description)
   const imageAlt = escapeHtml(messages.imageAlt)
   // Open Graph uses language_TERRITORY rather than BCP 47 script subtags.
+  // Region-less Arabic becomes `ar_AR`, the code Open Graph uses for Arabic.
   const [language] = locale.split('-')
   const territory = locale.split('-').at(-1)!.toUpperCase()
+  const dir = contactLinkDirection(locale) === 'rtl' ? ' dir="rtl"' : ''
   return `<!doctype html>
-<html lang="${locale}">
+<html lang="${locale}"${dir}>
 <head>
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width,initial-scale=1">
diff --git a/src/contactLinkLocales.ts b/src/contactLinkLocales.ts
index 1336fbe..6d48978 100644
--- a/src/contactLinkLocales.ts
+++ b/src/contactLinkLocales.ts
@@ -153,11 +153,27 @@ export const contactLinkTranslations = {
     openApp: 'Fungura porogaramu (isanzwe iri ku gikoresho)',
     imageAlt: 'Agashushondanga ka porogaramu ya WitnessWork',
   },
+  // One Arabic for every country, like the app (`ar` has no region).
+  'ar': {
+    title: 'افتح جهة الاتصال هذه في WitnessWork',
+    description: 'تمت مشاركة جهة اتصال معك من WitnessWork — تطبيق إدارة وقت الخدمة وجهات الاتصال لشهود يهوه.',
+    instructions: 'ثبّت WitnessWork لاستيراد جهة الاتصال التي شوركت معك. إذا كان التطبيق مثبّتًا لديك، فمن المفترض أن يكون قد فُتح تلقائيًا.',
+    getApp: 'احصل على WitnessWork',
+    openApp: 'فتح التطبيق (مثبّت بالفعل)',
+    imageAlt: 'أيقونة تطبيق WitnessWork',
+  },
 } satisfies Record<string, ContactLinkMessages>
 
 export type ContactLinkLocale = keyof typeof contactLinkTranslations
 const DEFAULT_LOCALE: ContactLinkLocale = 'en-us'
 
+const RIGHT_TO_LEFT: ReadonlySet<ContactLinkLocale> = new Set(['ar'])
+
+/** The page's text direction in `locale`. */
+export function contactLinkDirection(locale: ContactLinkLocale): 'ltr' | 'rtl' {
+  return RIGHT_TO_LEFT.has(locale) ? 'rtl' : 'ltr'
+}
+
 function matchLocale(value: string): ContactLinkLocale | undefined {
   const locale = value.trim().toLowerCase()
   if (Object.hasOwn(contactLinkTranslations, locale)) {
@@ -174,7 +190,7 @@ function matchLocale(value: string): ContactLinkLocale | undefined {
       : 'zh-hans-cn'
   }
   return (Object.keys(contactLinkTranslations) as ContactLinkLocale[])
-    .find((key) => key.startsWith(`${language}-`))
+    .find((key) => key === language || key.startsWith(`${language}-`))
 }
 
 /** Explicit link language wins; otherwise use browser preferences, then English. */