diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index caeaad07..7891d4bc 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -233,8 +233,8 @@ jobs:
           push: true
           platforms: linux/amd64
           tags: |
-            ghcr.io/bashar-qassis/kith:latest
-            ghcr.io/bashar-qassis/kith:${{ steps.version.outputs.new_version }}
-            ghcr.io/bashar-qassis/kith:${{ github.sha }}
+            ghcr.io/kith-crm/kith:latest
+            ghcr.io/kith-crm/kith:${{ steps.version.outputs.new_version }}
+            ghcr.io/kith-crm/kith:${{ github.sha }}
           cache-from: type=gha
           cache-to: type=gha,mode=max
diff --git a/.github/workflows/dev-build.yml b/.github/workflows/dev-build.yml
index 7f594639..e6d3cf49 100644
--- a/.github/workflows/dev-build.yml
+++ b/.github/workflows/dev-build.yml
@@ -10,7 +10,7 @@ on:
 
 env:
   REGISTRY: ghcr.io
-  IMAGE: ghcr.io/bashar-qassis/kith
+  IMAGE: ghcr.io/kith-crm/kith
 
 jobs:
   dev-build:
@@ -80,7 +80,7 @@ jobs:
         run: |
           echo "## Dev image published" >> "$GITHUB_STEP_SUMMARY"
           echo "" >> "$GITHUB_STEP_SUMMARY"
-          echo "- **Image:** \`ghcr.io/bashar-qassis/kith:${DEV_TAG}\`" >> "$GITHUB_STEP_SUMMARY"
-          echo "- **Also tagged:** \`ghcr.io/bashar-qassis/kith:dev\`" >> "$GITHUB_STEP_SUMMARY"
+          echo "- **Image:** \`ghcr.io/kith-crm/kith:${DEV_TAG}\`" >> "$GITHUB_STEP_SUMMARY"
+          echo "- **Also tagged:** \`ghcr.io/kith-crm/kith:dev\`" >> "$GITHUB_STEP_SUMMARY"
           echo "- **Branch:** \`${GITHUB_REF_NAME}\`" >> "$GITHUB_STEP_SUMMARY"
           echo "- **Commit:** \`${GITHUB_SHA}\`" >> "$GITHUB_STEP_SUMMARY"