This repository contains code and analysis for the Week 3 project at 10 Academy, undertaken as a Marketing Analytics Engineer at AlphaCare Insurance Solutions (ACIS). The project analyzes historical car insurance claim data from February 2014 to August 2015 to optimize marketing strategies and identify low-risk targets for premium reduction in South Africa.
- Business Objective: Enhance marketing strategies and attract new clients by analyzing risk and profitability patterns.
- Data: Historical insurance data with columns on policy, client, location, car, plan, and claims (available at [data link]).
- Tasks:
- Task 1: Git setup, EDA, and statistical analysis.
- Task 2-4: (To be added as completed).
data/: Directory for raw and processed datasets.notebooks/: Jupyter notebooks for analysis (e.g.,eda_insurance.ipynb)..github/workflows/: GitHub Actions workflows.requirements.txt: Python dependencies.
- Clone the repo:
git clone https://github.com/your-username/week-3-insurance-analysis.git. - Create a virtual environment:
python -m venv venv. - Activate it:
venv\Scripts\activate(Windows) orsource venv/bin/activate(Linux/macOS). - Install dependencies:
pip install -r requirements.txt.
- Insurance Glossary: 50 Common Insurance Terms
- A/B Testing: Benefits of A/B Testing