diff --git a/google/cloud/storage/google_cloud_cpp_storage_grpc.bzl b/google/cloud/storage/google_cloud_cpp_storage_grpc.bzl
index 19d0b585787c6..71f2e56b50e2c 100644
--- a/google/cloud/storage/google_cloud_cpp_storage_grpc.bzl
+++ b/google/cloud/storage/google_cloud_cpp_storage_grpc.bzl
@@ -58,8 +58,8 @@ google_cloud_cpp_storage_grpc_hdrs = [
     "internal/async/read_range.h",
     "internal/async/reader_connection_factory.h",
     "internal/async/reader_connection_impl.h",
-    "internal/async/reader_connection_telemetry.h",
     "internal/async/reader_connection_resume.h",
+    "internal/async/reader_connection_telemetry.h",
     "internal/async/reader_connection_tracing.h",
     "internal/async/rewriter_connection_impl.h",
     "internal/async/rewriter_connection_tracing.h",
@@ -136,8 +136,8 @@ google_cloud_cpp_storage_grpc_srcs = [
     "internal/async/read_range.cc",
     "internal/async/reader_connection_factory.cc",
     "internal/async/reader_connection_impl.cc",
-    "internal/async/reader_connection_telemetry.cc",
     "internal/async/reader_connection_resume.cc",
+    "internal/async/reader_connection_telemetry.cc",
     "internal/async/reader_connection_tracing.cc",
     "internal/async/rewriter_connection_impl.cc",
     "internal/async/rewriter_connection_tracing.cc",
diff --git a/google/cloud/storage/google_cloud_cpp_storage_grpc.cmake b/google/cloud/storage/google_cloud_cpp_storage_grpc.cmake
index b296c7e86118e..966f4c2b015f4 100644
--- a/google/cloud/storage/google_cloud_cpp_storage_grpc.cmake
+++ b/google/cloud/storage/google_cloud_cpp_storage_grpc.cmake
@@ -137,10 +137,10 @@ add_library(
     internal/async/reader_connection_factory.h
     internal/async/reader_connection_impl.cc
     internal/async/reader_connection_impl.h
-    internal/async/reader_connection_telemetry.cc
-    internal/async/reader_connection_telemetry.h
     internal/async/reader_connection_resume.cc
     internal/async/reader_connection_resume.h
+    internal/async/reader_connection_telemetry.cc
+    internal/async/reader_connection_telemetry.h
     internal/async/reader_connection_tracing.cc
     internal/async/reader_connection_tracing.h
     internal/async/rewriter_connection_impl.cc
@@ -247,31 +247,35 @@ target_include_directories(
 target_compile_options(google_cloud_cpp_storage_grpc
                        PUBLIC ${GOOGLE_CLOUD_CPP_EXCEPTIONS_FLAG})
 target_compile_definitions(google_cloud_cpp_storage_grpc
-                           PUBLIC GOOGLE_CLOUD_CPP_STORAGE_HAVE_GRPC
-                                  GOOGLE_CLOUD_CPP_HAVE_OPENTELEMETRY)
+                           PUBLIC GOOGLE_CLOUD_CPP_STORAGE_HAVE_GRPC)
 if (GOOGLE_CLOUD_CPP_ENABLE_CTYPE_CORD_WORKAROUND)
     target_compile_definitions(
         google_cloud_cpp_storage_grpc
         PRIVATE GOOGLE_CLOUD_CPP_ENABLE_CTYPE_CORD_WORKAROUND)
 endif ()
-if (GOOGLE_CLOUD_CPP_HAVE_OPENTELEMETRY)
-    target_compile_definitions(
-        google_cloud_cpp_storage_grpc
-        PRIVATE GOOGLE_CLOUD_CPP_HAVE_OPENTELEMETRY)
-endif ()
-if ((TARGET gRPC::grpcpp_otel_plugin)
-    AND (TARGET google-cloud-cpp::opentelemetry)
-    AND (TARGET opentelemetry-cpp::metrics))
-    target_compile_definitions(
-        google_cloud_cpp_storage_grpc
-        PRIVATE GOOGLE_CLOUD_CPP_STORAGE_WITH_OTEL_METRICS
-                GOOGLE_CLOUD_CPP_HAVE_OPENTELEMETRY)
-    target_link_libraries(
-        google_cloud_cpp_storage_grpc
-        PUBLIC google-cloud-cpp::opentelemetry gRPC::grpcpp_otel_plugin
-               opentelemetry-cpp::metrics)
-    set(EXTRA_MODULES "google_cloud_cpp_opentelemetry" "grpcpp_otel_plugin"
-                      "opentelemetry_metrics")
+set(EXTRA_MODULES)
+
+if (TARGET google-cloud-cpp::opentelemetry)
+    target_compile_definitions(google_cloud_cpp_storage_grpc
+                               PUBLIC GOOGLE_CLOUD_CPP_HAVE_OPENTELEMETRY)
+    target_link_libraries(google_cloud_cpp_storage_grpc
+                          PUBLIC google-cloud-cpp::opentelemetry)
+    list(APPEND EXTRA_MODULES "google_cloud_cpp_opentelemetry")
+
+    if (TARGET opentelemetry-cpp::metrics)
+        target_compile_definitions(
+            google_cloud_cpp_storage_grpc
+            PUBLIC GOOGLE_CLOUD_CPP_STORAGE_WITH_OTEL_METRICS)
+        target_link_libraries(google_cloud_cpp_storage_grpc
+                              PUBLIC opentelemetry-cpp::metrics)
+        list(APPEND EXTRA_MODULES "opentelemetry_metrics")
+
+        if (TARGET gRPC::grpcpp_otel_plugin)
+            target_link_libraries(google_cloud_cpp_storage_grpc
+                                  PUBLIC gRPC::grpcpp_otel_plugin)
+            list(APPEND EXTRA_MODULES "grpcpp_otel_plugin")
+        endif ()
+    endif ()
 endif ()
 set_target_properties(
     google_cloud_cpp_storage_grpc
@@ -506,8 +510,7 @@ foreach (fname ${storage_client_grpc_unit_tests})
                 CURL::libcurl
                 nlohmann_json::nlohmann_json)
     google_cloud_cpp_add_common_options(${target})
-    if ((TARGET gRPC::grpcpp_otel_plugin)
-        AND (TARGET google-cloud-cpp::opentelemetry)
+    if ((TARGET google-cloud-cpp::opentelemetry)
         AND (TARGET opentelemetry-cpp::metrics))
         target_compile_definitions(
             ${target} PRIVATE GOOGLE_CLOUD_CPP_STORAGE_WITH_OTEL_METRICS)
diff --git a/google/cloud/storage/internal/async/reader_connection_telemetry.cc b/google/cloud/storage/internal/async/reader_connection_telemetry.cc
index 2f10cf1f943fd..6d382a8674eb6 100644
--- a/google/cloud/storage/internal/async/reader_connection_telemetry.cc
+++ b/google/cloud/storage/internal/async/reader_connection_telemetry.cc
@@ -19,6 +19,7 @@
 #ifdef GOOGLE_CLOUD_CPP_STORAGE_WITH_OTEL_METRICS
 #include <opentelemetry/metrics/meter_provider.h>
 #include <opentelemetry/metrics/provider.h>
+#include <opentelemetry/trace/context.h>
 #endif
 #include <chrono>
 
@@ -41,7 +42,7 @@ struct ReadLatencyMetrics {
     static ReadLatencyMetrics const metrics = [] {
       opentelemetry::nostd::shared_ptr<opentelemetry::metrics::Meter> meter =
           opentelemetry::metrics::Provider::GetMeterProvider()->GetMeter(
-              "google-cloud-cpp", version::version_string());
+              "google-cloud-cpp", version_string());
       return ReadLatencyMetrics{
           meter->CreateDoubleHistogram("gl-cpp.latency.bidi_read.queue",
                                        "Read Range Queue Latency", "us"),